13 Great PPC Tips
PPC advertising is one of the toughest, most time consuming marketing strategies to master that you'll ever
It's also one of the most effective, so if you're putting it off or have already written it off, here are some
valuable tips to getting in there and making some serious profits.
1. Use All Three Match Types - With AdWords, you can use broad, phrase, or exact matches for
Most people have a particular favourite and then ignore the rest. I recommend you use all three in different ad
Not only does it increase your impressions, it provides new sets of data that can help you improve your overall PPC performance.
2. Use Singular and Plural Keywords - Whenever bidding on a keyword that can be made into a
plural, do it. The same can be said for anything with an acronym, abbreviation, alternate spelling, hyphenation, or
location specific additions.
Simple variations can help create most of your longtails, boosting your impressions many times over.
3. Use Negative Keywords - Don't just use negative keywords in your campaign, use specific
negative keywords for each ad group.
There are general negative keywords that all campaigns need - like reference words (about, definition, diagram,
example), job hunting keywords (resume, recruiter, job, salary), education keywords (class, college, course,
training), or bargain keywords (cheap, closeout, bargain, free, deal).
Additionally, create specific negative keyword lists that match up with your particular ad groups.
4. Separate Content and Search Campaigns - Make sure to have different campaigns for your
content and search keywords. This is important for maintaining quality score as well as effective data for your
keywords since CTR is always lower for content network.
5. Analyse Your Primary Audience - The more you know about your audience, the more likely
you'll be able to innovate and adjust your campaigns. Don't just know what phrases they like, know what they like
6. Opt Out of Search Partners When Necessary - Search partners can be profitable at times, but
if you find that your campaigns are not working there, remove them from the search partners.
7. Focus on Your ROI - While click through is important for quality scoring and impressions are
important for reaching your goals, ROI is the ultimate piece of data. The higher your ROI, the better your campaign
8. Watch Your Competitors - Use tools like Traffic Travis to regularly analyse the performance
of your competitors. Check to see who is competing for your keywords, what they are bidding on, and how many ads
they have each day. Learning how to spy on your competitors
adwords would enable you to make better tweaks and ideas for your own campaigns.
9. Use Visitor Data - Search query and visitor data should be used as often as possible to
learn about your visitors and their search habits. This can help adjust which keywords you use and how effective
they generally are.
10. Use Complementary Keywords - If you're selling a book on romance, you might have specific
terms like "how to meet women", but you might also have complementary keywords like "gifts for women, chocolates,
11. Rotate Ads Regularly - Whenever you change your landing page or your phrase listings,
adjust your ads to rotate through. Ignore your CTR during new rotations so you can gain as much data as
12. Use Ad Scheduling Carefully and with Research - Ad scheduling is useful, but only if you
research properly before implementing it. Use your reports to analyse timing, check geographical ranges for
effectiveness and don't over schedule.
13. Don't Target Every Country - Only focus on countries where people are affluent enough that
they might purchase your product. This means they'll need a credit card and easy access to the Internet.
Prime locations include the USA, UK, Canada, Australia, New Zealand, Ireland, France, Germany, Japan, Korea, and
Singapore. Be wary of India and the Philippines where english search is common, but buying is not.
It's easy to waste a lot of money investing in traffic in countries where very little purchasing is likely to
If you use PPC advertising effectively, there are tremendous amounts of money to be made. But, careless, hurried
marketing efforts will almost never work, so always make sure to invest enough time to do your research and respond
to the campaigns.
If you don't have one yet, you need a tool that will help you research your competitors, build keyword lists and
prepare for whatever your PPC provider may throw at you. Traffic Travis is that tool:
This isn't just a great tool, it's a free tool. So, get over there and check it out.