2 Alternative Sources of Paid Traffic
Paid traffic is a tricky sort of business. If you're like millions of marketers and the only sources you know of
are Google AdWords and Yahoo!
Search Marketing (RIP), it's time you started looking outside the normal bounds of static, old school traffic
generation and start considering some of the insider options that marketers use around the globe. Reach into these
untapped traffic sources and drive visitors to your site.
Different Advertising Types
First up, know that there are plenty of different ways to advertise. It's not all based on Pay Per Click.
There's Pay per Impression - a great way to get tons of people looking at your ads, Pay Per Action, Pay Per View traffic and just standard monthly ad placement.
And despite what the other gurus have laid on you time and again, there is no "best" option.
Most good affiliate marketers will take a wide approach and try out all sorts of traffic sources. Let's say, for
example, you're into CPA marketing.
Why would you use only PPC when your sole goal should be to generate traffic? Lots of it. You should be trying
out everything you can, especially the two ad sites we're going to talk about today.
Okay, so what options do you have? What can you use to change your ad spend while boosting your ROI in as many
categories as possible? Two of my favourites - which I almost never see on any other sites - are AdBrite and
First up, there's AdBrite. You may have heard of it in passing, but I doubt you've given it the fair shake it
The site basically works to help advertisers and content publishers come together based on demographics, ad type
and space available. You can choose to advertise with banner, text, or full page ads (which appear before a site
loads, similar to IGN.com or RottenTomatoes.com).
You can also choose which countries or cities you want your ads to show up in (US cities only) - a huge boon for
local markets. You can choose categories, keyword targeting, and whether you're on the preferred network or the
entire network of sites available. If you want to choose gender and age, that's up to you too.
The other option that I'm positively in love with right now is BuySellAds. I've been recommending this site to
CPA marketers out there for months because it's so freaking easy to get started.
Head to the site right now and just look at their "buy ads" link. You'll find all the sites that currently have
ad space available, organized by impressions.
You can then see what a spot on that page costs per month, how many impressions you'll get and how big your ad
A note on using BuySellAds, though. You should spend a bit of time researching where your ad will appear and how
it will perform. Head to Google Ad Planner to make sure the site actually receives that much traffic, then go to
the actual site and check to see where your ad is likely to appear.
Why pay $200+ a month for something if it's not going to work properly.
The moral of this newsletter is this - you need to have as much traffic as possible. Sometimes, the best way to
do that is to skip AdWords and other PPC networks and try out a sitewide ad or a targeted banner ad through
AdBrite. The return, especially for high converting CPA offers, is so much better than a per-click basis.
The goal here is to make money. It doesn't matter how you do that. If you can get the same traffic or more for
less, and it converts all the same, it doesn't matter what kind of keyword
targeting is available.