7 Powerful Psychological Tactics to Use in Your
The human mind is a tremendously complex machine - one that, as marketers, we need to not only understand, but
learn how to influence on many levels.
That's why I want to go over a handful of extremely powerful psychological tools that I have found to be highly
suited to generating interest, driving action, and ensuring profitability in my product launches in this great
online marketing strategy.
Keep in mind that psychological influence will work differently for each specific audience, so make adjustments
where necessary to reflect the needs and desires of your target market. Check out these great tips below and turn
your website into a profitable affiliate niche
1. Combatting Someone's Beliefs - By this, I don't mean that you should directly confront
someone's beliefs and disagree with them. Rather, use their beliefs and ethics to drive an action. If you can
convince them that your solution is more ethical or value-driven than what they're using now, you can be
A great example is the "green" trend. Simply saying something is organic, green, or carbon neutral often has a
positive impact because it makes them feel good, forcing them to act on their principles rather than the merits of
2. Obedience to Authority - As human beings, we have a natural inclination to obey authority
figures - be they parents, teachers, doctors, politicians, priests, police or business people. You can use that to
convince your buyers that your advice is prescient.
For example, if you can build a position of authority for yourself by producing videos, writing articles and
turning yourself into an expert in the field, readers will start looking to you for cues as to what their behaviour
should be - in this case, to buy your products.
3. Herd Mentality- The earliest psychologists in the 1930s were proving this theory, wherein
people will be more likely to take an action if those around them take it. In your marketing you can do this with
social proof - testimonials, videos, audio introductions, and Q&As.
Additionally, comparisons between buyers and prospective buyers will show your readers what they could be
missing out on by not acting.
4. Fitting In - Along the same lines, people are constantly striving to find their place in
society and fit into the preconceived notions of what is expected of them. A marketer wants the tactics that will
teach them to be marketers.
People training dogs want to have a nice, calm dog like their neighbors. People with skin problems just want to
fit in. Tapping into this idea that your product can help someone fit into their social role will always drive
action more efficiently.
5. Perception - People will react to something based solely on how it looks. It's a simple
principle that you'll see in dating all the time. Why do people flock to the tall, attractive, rich guys or gals in
the bar? It's because their brain interprets those attractive qualities as signs of success.
Your website is the same. If it is well produced, polished and filled with valuable, clean information, your
brain interprets it as being more trustworthy and attractive, regardless of what you actually say.
6. Cognitive Dissonance - Once you've come to a conclusion, it is often very hard to persuade
you otherwise. Religious or political persuasions are great examples of situations in which people will rarely
change their mind once it's been made up, even when evidence is provided to convince them.
You can tap into that by soliciting testimonials and reviews from your customers and getting them to engage with
other users on forums where they can make their opinion heard about a product. This can also help generate trust
and is a conversion rate boosting tactics that many
gurus use. For many people, a simple purchase has the same effect, but reinforcing it with a testimonial will set
them up profoundly for future purchases.
7. Let them Draw their Own Conclusions - It's amazing how much more effective an opinion can be
when someone comes to their own conclusions rather than you explicitly laying it out.
If you can create a line of reasoning that takes someone right up to the precipice of your point and then leave
it unsaid, they must then connect the dots on their own. For example, you can tell a story about two individuals -
one successful and one not, while never saying which one used your product.
Most will assume the successful person used your product and that subconscious conclusion will have a positive
impact on their opinion of your product. This kind of implied payoff will generally entice people to keep reading
and works very well for headlines and emails.
As you can see, psychology is not just a stuffy subject in college - it is a very complex science that marketers
can use to their advantage to get into the heads of our readers and drive specific, socially based actions. The
better we can control our audience, the greater our eventual bottom line.
It's vital to understand your prospects, but even more important to know yourself and what you want from your
marketing efforts. Learn how to take advantage of the power of positive thinking with Mind Movies: