7 Ways to Get Repeat Traffic to Your Website
Traffic is all well and good, but you know what really gets me excited when I login to my Analytics account? The
repeat visitors. The more someone comes back to my site, the more valuable I know the content I've offered.
Something in my content or products is so good that the visitor wants to come and read more about it at a later
They're practically begging you to sell them something. So, how do you generate all that repeat traffic? Here
are 7 top methods and internet marketing
strategies that have worked wonders for my sites:
1. Create an Authority Site - Imagine the sites that most people visit every day. At the top of
the list are social media and news. What do they both have in common? They provide a comprehensive view on a
subject important to the reader.
If you can offer a similar resource for the niche in which you're marketing, your readers will continue coming
back regularly to review your newest articles and thoughts. The goal here is not just comprehensive content, but
regularly updated content.
2. Provide Free Online Tools and References - Another valuable resource that many visitors will
keep on their bookmark bar is the free tool. A site analyser, dictionary, forum, or list of websites for research
are all great tools for Internet marketers.
Developing these tools can be expensive, but they will continuously draw back highly valuable traffic in the
form of loyal users.
3. Add Forums or a Blog - Readers are fond of engagement and it is easier than ever to create
tools that encourage such engagement. A forum can be created for free with PHPbb or you can pay for Vbulletin and
install a high end forum. Learning how to run a great forum
is great for drawing back the crowds.
Additionally, a forum from Wordpress will provide the necessary tools for reaching and staying current with your
readers on a daily basis.
4. Create Scarcity in Email
Marketing - If you have an email list of users that have visited your site, use it to drive return
traffic. Offer incentives for return visits, telling them that they will receive a bonus or that certain content
will only be available for a limited amount of time.
Every email you write should provide some level of direct interaction with your readers, encouraging them to
return to your site for additional information, free tools, or just another post.
5. Cross Promote Your Website in Multiple Venues - As an Internet marketer your website should
not be the only presence you have online. You should have a Twitter feed, a Facebook Page, a blog, and whatever
else fits your niche. Crossover between each of them to provide additional sources of traffic.
6. Personalize Your Posts - It's a lot easier to forget someone that has a pedantic, dull voice
that you could find anywhere. Be yourself, tell jokes, and keep your content as personal as possible. As people
come to know you, they'll return to your site for social reasons more often than not.
7. Create a Unique Brand - Along the same lines, start generating a recognizable brand that
your readers will follow across the net. Use a standard logo, utilize your face and start using tools like video
and podcasts to personalize what you present.
The more recognizable you make yourself, the more likely someone will pick up on a guest post or video you place
elsewhere, returning to your site.
A website is a commodity. No matter what the goal of your content is, it should be presenting something unique
and valuable to your readers. Like any brand, you should develop loyalty and recognition and then rely on the value
you present to keep bringing visitors back day after day.
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