8 One Time Offer Conversion Secrets
I'm sure you've seen the pages. You click on the "buy now" link for an unbelievable product offer and on the
next page is a short, very hard sell that tries to get you to pay just a bit more for a "One Time Offer". This is a
powerful psychological tactic to use in
your marketing to increase profits.
They come in all shapes and sizes - bonus content, upgrades, limited time discounts, or secret products you
won't find anywhere else.
Whatever they are, they are single opportunities that pass as soon as you click the "next" button and as a
marketer, you can vastly increase your bottom line by using them to your advantage.
1. Urgency is Vital - The whole point of a One Time Offer is to create urgency and convince
your customer to act immediately. They don't have a choice. If they fail to act, they'll never again have a chance
to get that deal.
To drive that point home, use key conversion tactics like larger, red text, bolded deadlines, and reminding them
multiple times the value they are passing up if they don't buy.
2. Multiple Order Links - Additionally, a good OTO page will have between 3-5 order links
throughout the page. Give them as many opportunities as possible to make the jump before clicking through to their
3. Email Marketing Support - Once someone makes the initial purchase from your site, collect
their email address through your processing software (Amember or DLGuard are both good). Then, you can send them an
immediate email laying out the OTO, even after they pass it up.
This "last, last chance" can often push them over the edge after they've had some time to consider the
4. Split Test Different Products - Some products will perform better than others on an OTO
page. If you find that a given product is not converting well, it could be your sales copy or it could simply be a
Remember, you don't have to sell something you own the rights to. It's perfectly alright to take products off of
Clickbank and post them with affiliate links.
5. Make Value Apparent - Don't just hint at the deal they would be getting, lay it out very
clearly. Tell them they will be getting $300 worth of content for only $47 and that they will never again have such
Use charts, graphics, outlines, and large text to make it apparent, even if they are merely scanning the page
for a "download" link that they would be missing out by skipping forward.
6. Video and Other Simplifications - I've seen OTO pages with 5,000 words of text and others
with a single video and a buy now button. You'll want to split test what works best for you, but in many cases,
simple will sell. Use video, short sentences and highlights of your sales pitch to enhance urgency as much as
7. Make Original Download Links Apparent - Don't hide the original download links and make the
reader think they have no choice to go through or worse, click away and then send you a support ticket for their
It doesn't need to be at the top, but clearly state where to click at the bottom of the page and lead them there
with the OTO offer.
8. Use Supplemental Offers (don't weaken the value of the original purchase) - Don't just split
your original product in half and sell it in two sections. That would be like an author selling Chapters 1-10 of
his book for $27 and then offering Chapters 11-19 as a special one time bonus offer at $13.
Instead, use a supplemental offer that adds value without detracting from the original purchase.
With a good one time offer, you can make a tremendous amount of money per prospect. Prospects that have already
committed to buying are much more likely to kick in a few extra dollars for an upgrade and your overall
per/customer transaction will increase dramatically.
Don't neglect the opportunity for these massive upkicks in potential income. The big guys use them for a reason.
Do it right and you'll see why.