Blog Marketing Strategies that Guarantee Targeted
Businesses are increasingly incorporating blog marketing strategies to increase their web presence thus promote
In fact, some businesses have a fully operational blog marketing strategy to
help them leverage the power of blogging.
There’s no doubt that blogging enables valuable interaction and brings traffic and content to your business
links, while also providing you an avenue to reach other forums.
However, blogging is also a constant source of spam, not to mention the downright low quality contributions from
For this reason, it is important to apply only proven blog marketing strategies that guarantee quality targeted
traffic to your website and other business links.
To achieve the most out of your blogging, it’s important to approach your blogging more strategically. It’s easy
for the right contributions to bring you targeted traffic and build
presence, but it’s equally easy for the ‘wrong ones’ to shutter your prospects for online success. Follow these
blogging strategies to succeed:
Identify a niche and stick to it. The power of blogs is that they bring together people of like minds or people
with closely shared interests. Knowing this, identify something you’re interested in and post content about that
subject. Sticking to one thing helps you develop deep knowledge about it, which is a great aspect for running a
When people know that you have expert knowledge about something of interest to them, they will be coming to your
blog every day. In turn, you will find it easier to direct them to your business website.
Engage other bloggers in your niche. No matter how knowledgeable you might be in your chosen niche, you still
need the ‘bigger picture’. It helps you understand the general audience for your niche as well as the perspective
of other bloggers with shared interests.
Reading and commenting on blogs similar to yours is the only way you can get this perspective. You can then use
this information to your advantage to draw more people towards your blog and therefore to your website.
Advertize on blogs to influence a larger audience. Blogs are very popular but not every internet user reads
blogs. In fact, various studies have shown that less that 40 percent all internet users read blogs. However, they
tend to influence other users’ thinking.
Research from BlogAds indicated that users who read blogs are high consumers of pricey, well-researched content,
for instance The New Yorker and The Economist. Therefore, when you advertise on blogs, you attract the attention of
a very important niche market. These are the people you want to sell to so get them to your website by advertising
Analyze bloggers’ comments on products. Pay close attention to what bloggers (who are potential customers or
consumers) say about products related to yours. They may not disclose brand names or product model numbers but you
should be able to pick macro trends and things that influence buyers’ decisions from the language they use.
It will help you build a better marketing approach with a message that directly addresses those issues being
There are more opportunities you can realize with blogs but so are the challenges. Ensure that your blogging
engages people in a way that makes them look to you as a solutions provider.
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