Internet Marketing Strategies And Tips
 

Content Marketing Strategy

Content marketing involves the creation, publishing, and promotion of content with the intent of informing your target audience.

Informational content is in the form of articles, blog posts, step-by-step instructional videos, and white papers.

You promote this content so that it is readily available to the people for whom you created it, when they need it.

That means a superb and effective content marketing strategy would first endeavor to identify what exactly your target audience is actively searching for, create content that addresses that expressed need, and then promote it so that it’s intended readership can easily find it.

Why you need a Content Marketing Strategy

As you might already know, there’s an overwhelming variety of platforms on which you can carry out consumer marketing and active engagement, ranging from social media (Twitter, Facebook, YouTube, FourSquare, LinkedIn), SEO methods (Google, Yahoo, Bing, etc), to the various other ways of marketing and advertising. Consequently, client side marketers are often faced with the dilemma of choosing the best methods.

A clear understanding of your goals, your potential customers and an adaptable online marketing strategy will make your decision making much smoother. A winning strategy is one that combines the right mix of techniques and measurement systems. Most businesses aim at getting more customers and retaining the existing ones. This is the gist of any sound content marketing strategy.

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So if the essence of a solid content marketing strategy is to acquire new customers and retain the existing ones, then it must use methods that effectively and efficiently engage customers. The best strategy is one that incorporates SEO, social media and content marketing in a perfect mix.

Look at it this way: if SEO and social media perfectly blend together like jelly and peanut butter, bread is the content that firmly holds them. Content is at the heart of any social media strategy and thus, it is important to have a firm grasp of social content that is customer-centric.

Traditional interruptive marketing no longer appeals to consumers now. The way consumers search for information, consume and share it has greatly changed. Consumers are looking for information that educates.

Both business-to-business (B2B) and business-to-consumer (B2C) customers are using search to look for informative content. Additionally, they also anticipate interacting with what they find via search.

Consumers expect brands to avail them with rich content. They want to be able to discover the content easily (using social media or search). Thereafter, they want to be able to interact with and share that content with other people that share similar interests. These are now consumer needs and are expected, not just ‘nice to haves’.

The concept of implementing a content marketing strategy seems alien to most corporate marketing because it focuses on creating content around products and services, as opposed to publishing. However, with hundreds of publishing platforms and tools, companies can now create content and media that equals that of traditional publishers.

In conclusion, companies need to rework their content marketing strategy so that it has the right mix of SEO and Social Media to be able to meet customers’ expectations for smooth access to the content, sharing and consumption.

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