Email Marketing Tips
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According to the Internet marketing experts, e-mail is the most personal form of advertising in history. Because
of this, a lot of online business owners immediately jump into sending e-mails to their clients and customers
without really planning it out.
While e-mail marketing may indeed be very effective in promoting one’s brand and products, it can also be very
dangerous to the company especially when it is not done right.
It would thus be essential that one follow through a few e-mail marketing tips to make sure that your messages
are pleasing to the recipients and also to increase the chances of it being opened and responded to.
1) Ask for permission.
If you do not want to be marked as a spam sender and would not like to experience a streak of opt-outs, then you
should always remember one of the most important of all e-mail marketing tips: always ask for permission.
Make sure that your subscribers actually asked for you to e-mail them with news and updates otherwise you could
lose them and even be booted by your e-mail service provider due to violation of policies.
2) Set a schedule for sending the e-mail.
It would actually be best that your subscribers know when to expect your news instead of sending your e-mail too
often that all you ever do is fill their inboxes every day with useless updates. Doing so would make sure that they
look forward to your e-mails thereby increasing the chances of it being opened.
3) Design matters.
Design and layout, although often neglected, are in fact very important in e-mail marketing. One of the things
that you can do is make sure that the color scheme of your messages match with that of your brand. However, you
also have to make sure that your messages still look professional even with the color scheme.
Another important thing to remember is to make sure that your e-mails are adjusted for mobile use – your
subscribers would surely not want to waste their time browsing through an entire page 10 times larger than their
mobile’s screen size.
4) Include the right content.
It is very important to carefully think and plan on what content to include in your e-mail messages. As your
subscribers will often not have the time to go through the entire message, you have to make sure that you economize
your content and just focus on the important items.
At the bottom, include topics you are planning to put in the next message so that they would look forward to
receiving it. It is also best to create a catchy and attention-grabbing phrase for your e-mail subject and your
first sentence as it is the first few lines that will be read when it is still unopened.
5) Make sure your e-mails are easy to access.
Another of the most neglected e-mail marketing tips is that marketers often do not think of how their e-mails
may look when using other e-mail clients. It is also best to use both plain text and HTML in these messages for
flexibility in case subscribers view their e-mails in devices that do not support HTML. One last tip is to make
sure that it is easy to unsubscribe from your mailing list – this option would be much better than if you would get
a complaint for spamming.
The best autoresponder service that I would reccomend is Aweber. Aweber is very easy to use when it comes to setting up a new campaign, inserting video
or audio, and managing your subscribers across multiple lists.
Click here to get a special Aweber
Bonus when you signup for Aweber today!
Email Marketing Tips | Learn Email
- The Importance of Email Marketing
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- 5 Great Email Marketing Tips
So, without further ado, here are 5 highly successful tips that I've been using for the last few years to turbo-charge my email marketing campaigns.
- 7 Great Tips for a Super Email Subject Line
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- Which Are The Best Autoresponder Services and Why
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- Autoresponder Review
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The majority of opt-in email marketers today have concerns with spam, email bounces, black lists, and many others, which all affect the deliverability of email.
- Elevate Your Business with Email List Marketing
If you run an online business, building your on email list may be one of the best things you’ll ever do for your business. Just like the claim that ‘there’s gold in the list’, an email list has huge potential for your business.
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If you want to build a successful company that thrives in the fiercely competitive online environment, you need to build an opt-in email list by all means. You have to invest a fair amount of time and effort.
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A number of studies have consistently shown that email marketing produces the highest returns on investment in comparison to most other internet marketing methods, such as social media, seo, direct mail, etc.
- Email Marketing Campaign Strategies
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- How To Maintain A Relationship With Your Mailing List
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An email list is the first step to propelling your business to new heights. It gives you the power to directly contact your prospects and even sell to them directly.
Email Marketing Tips | Lessons and Advice on Email