Establishing an Online Business Internet Marketing
In the brick and mortar business setting, establishing a business marketing network may be difficult. However,
for online business, it is much easier to build an internet marketing network because the internet is already the
primary medium of trading (buying and selling).
Most online business ventures take any of these five forms:
• A Portal website selling digital products.
• A content website that uses advertising as the means for monetizing.
• An e-commerce website that offers a digital product.
• An e-commerce website that sells and ships tangible products.
• A business-to-business or business-to-customer website selling a service.
For most of these online business models, establishing a business internet marketing network incorporates
similar methods. This is even more so when it comes to marketing online.
Let’s look at some of the effects that internet marketing has had on businesses.
o Internet marketing has opened up countless new ways for businesses to reach out to their customers. On
top of that, you can market and deliver products incredibly fast, especially digital products. Online business
models are also changing rapidly, in some cases due to the increasingly sophisticated internet marketing
o Internet marketing is extremely powerful.
The techniques employed in internet marketing are getting more powerful each day. On the other hand, they also get
more complex and harder to understand, let alone properly implement.
Just look at email for instance. For 25 years, it was the killer app on the internet. Currently, setting up and
running an email server is much more complex than it was back then. There are lots of things to account for now,
and many capabilities to integrate.
o Internet marketing is more interactive and engaging and makes it easier to get feedback from customers.
It allows you to stay in touch and keep track of your customers, something that enables you to establish which
marketing methods or techniques work for them.
To establish an online business internet marketing network, you need to harmonize all the various internet
marketing methods available into your online marketing strategy, or at least those that you think will give you
reasonable return on investment. As you interact more with your customers, you will be able to identify which
marketing methods work best for a given market and which ones don’t.
Because internet marketing is generally cheaper than traditional marketing methods, you can afford to test with
every method to find out which method makes more economic sense.
Methods like Search Engine Marketing are an integral
part of internet marketing and therefore whatever strategy. It aims at increasing the amount of traffic to a
website by incorporating tactics that increase that website’s relevance in the directories of top search engines.
There are many facets of a websites that you have to tweak to maximize search engine marketing.
Other methods include: article marketing,
blog marketing, pay-per-click
advertising, email marketing and banner ads. How you integrate these
into your internet marketing network depends on the target market you’re aiming at. Make sure your internet
marketing network evolves to keep up with the ever changing customer needs.