How to Choose the Right Keywords for Your SEO Campaign
For any online business, the success of its SEO campaign relies on its targeted keywords. All the major search
engines consider several facets of the main keywords on a web page when placing it in their search results
Things like keyword density and area of usage on a page matter a lot to
Having said that, it’s important to note that the programs used by search engines to rank web pages are very
complex and consider so many other aspects other than keyword density and location.
Prior to starting a SEO campaign, you must clearly know what your website is about. You need to thoroughly
analyze its offerings in relation to what the competition is offering. In other words, you need to know where you
stand before you embark on the campaign so that you set realistic goals within achievable limits.
Once you where you stand, the next thing is to focus on identifying the keywords that most accurately describe
what you’re dealing in and will most likely be used by people searching for what you offer.
Search engines do their best to deliver the most relevant results to users. As such, they continually make their
algorithms better. For you, this means that you should select keywords
that will not only attract visitors in the short term, but will also be effective in the long-term. You need to
understand that the keywords you select should be able to make it in today’s fiercely competitive online
Additionally, you must understand the importance of your keywords when it comes to your popularity offline. The
keywords you choose even become more important if your presence is an online one. This is because they determine if
your business becomes profitable or not.
Here are the tips for selecting the right keywords.
Be specific about the keywords you’re targeting. If you’re in a niche that’s less competitive, then you can
afford to use keywords that broadly represent it, for instance, ‘cardboard manufacturer’.
But if you deal in books, you cannot use a generic phrase like ‘book store’ because there are online book store
giants that you cannot manage to displace in search engine rankings, such as Amazon. You will instead want to be
more specific about what you offer and possibly your geographic location, for instance, ‘Scottish book store in
Make an analysis of your competitors’ websites. Try to establish what keywords your competitors use by closely
analyzing their websites. Use this information to your advantage when optimizing your website. However, don’t try
to replicate another website or you may be penalized or even banned by search engines.
Choose keywords that are not frequently used. When you find yourself competing with more established businesses,
choose names that are not so common for your offerings, whenever possible. You will get a couple of buyers, even if
the majority will go to the big sellers.
To sum up, you must be realistic about the potential of your website when choosing the right keywords for your SEO campaign. You can
find the right keywords only after carrying out keyword research.