How to Drive Targeted Traffic to Your Website
There are several ways you could drive traffic to your website. Practically, all internet marketing methods aim
at driving traffic to your website, at least as a starting point.
However, it’s one thing to drive traffic to your website and a different thing to make visitors buy your product
once on your website. Therefore what you want is targeted traffic.
What is targeted traffic?
Let’s look at a scenario. If you sell skin care products on your website and tactically you place an ad inside a
forum discussing diabetes, you may get some people to click on your ad and eventually end up at your website.
Indeed, that is traffic.
The only problem is that the people who got to your website were not actually looking for skin care products,
were they? No, they were exchanging ideas about the diabetes disease. The chances that they are going to buy skin
care products are very slim. But they just might buy your product.
Yes, a few people might find your product useful but overall, you’ve driven a lot of ‘useless’ traffic to your
You need to drive targeted traffic to your website. This is the
traffic that comes from people who are really interested in what you’re selling on your website, which in our
example are skin care products. In fact, you might get fewer visitors to your site but a majority of them will buy
your products. This is much more useful than getting a lot of visitors who don’t buy anything.
How do you get targeted visitors?
There are simply countless ways you can achieve this but the method that will give you higher conversion rates depends on what type of customers you are
The easiest and arguably the best way to get targeted traffic to your website is by making the most of free
blogging sites, such as Squidoo and Blogger.com.
What you want to do first is to get acquainted with the terms of service of the blog you want to join, and then
abide by those terms, else you might be kicked out by deleting or suspending your account.
It’s not just about landing at any blog. Before you choose a free blog, check out their page rank with a free
toolbar, such as SEOQuake. Go for higher ranking blogs which will give you
Blogs drive targeted traffic because blogs are online communities for individuals with shared interests and
‘like minds’. Therefore it’s much easier to find a blog that relates to what you’re selling.
You will then have to create blog posts containing information that is relevant to your products and also
valuable to users. This information can include product reviews, useful tips, and the like. If you’ve carried out
keyword research for your website, make sure you include some of those keywords in your blog.
And lastly, remember to link back to your business website. Blogs are not used only for targeted traffic, you
can get backlinks too when you use them strategically. Of course, you already get backlinks automatically through
your blog posts but the more backlinks your website has, the more authority it gets in search engines, and
therefore it’s ranking is boosted.
So get blogging now and increase targeted traffic to your site.