How to Write Effective Product Reviews
At the centre of every good affiliate marketing campaign is a series of reviews for products, services and
memberships that will hopefully convince buyers sitting on the fence to take the leap, hopefully through your
A simple review page with 1,000 words and a few images can generate hundreds of dollars in income, but before
any of that, you need to learn how to write a product review that will garner interest and convert potential
The Basics of a Product Review
A product review is not just another article. It is an overview and sales pitch related to an item that your
reader either needs or wants. Your job as a marketer is to both convince them that the product is what they are
looking for and that their money will be put to good use.
Before any of that, know that recent law changes put in place by the FTC in the United States now requires all
reviewers to disclose that your review is in effect an advertisement. Additionally, you need to disclose if you
received the product for free to review.
Okay, with that out of the way, let's get to the basics of
writing a good product review. Here are some of the basics to keep in mind:
* Who is Your Reader? - Ask who the reader is and what they expect from the review. This will
help you pinpoint the benefits that best fit that demographic and use a tone that will appeal to their
* Outline Benefits More than Features - A long held marketing tenet is that benefits sell.
People want to know what's in it for them - the same holds true for your reviews. Outline why the product will help
their problems, not how it will help them.
* Know What You're Talking About - You should know your business. People reading reviews tend
to be well acquainted with the niche, or at least moderately well acquainted. If you don't know anything, outsource
* Discuss the Product In-Depth - Cover specific details of the product to show you used it and
can offer a full review.
* Avoid Needless Details - Some details are less important than others. Nit-picking things that
don't affect the overall experience can result in lost credibility.
* Comparisons with Other Products - You don't have to, but comparing a product to others in the
niche can help place it in the reader's minds, especially when talking about info products.
* Be as Objective As Possible - Stay away from too much good or too much bad. Even glowing
reviews are written objectively. You're not selling the product - you're reviewing it.
A good product review needs to be something that a reader can use to determine if the product will meet the
specific need they have for it. That means it needs to be well written, complete, and pointed toward a call to
action that they can believe.
Using a Product Review Effectively
Finally, you need to be sure you use your product reviews properly. To start with, optimize it for search
engines wherever possible. Usually, simply having the product name and the word "review" in the text a few times
will take care of that, especially if the product is new and your competition is limited.
Additionally, writing variations of your review and posting them on various sites, including article
directories, Squidoo, and your blog, with links back to your main product pitch page can help develop additional
trust and drive future sales.
In the end, a product review that is well written can be the difference between a conversion and a customer that
just can't decide and this is a great conversion boosting
tactic to include on your website if you promote consumer products.
Want to get more out of your product reviews. Why not take a turn for the physical product market, where you can
access more products and write more impactful reviews. Consumer Wealth System will provide a step by step
walkthrough to building these sites and writing reviews that sell: