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Conversion Rate Optimization

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If you’re in the online marketing industry, you’ve probably heard of the phrase ‘Conversion Rate Optimization’ (CRO), but what does it really mean?

In this article, we’ll discuss a clearly defined process for Conversion Rate Optimization, and the checklists to print and check off as you move along.

Conversion Rate Optimization is a term used in internet marketing to refer to the technique of creating an experience for a website visitor whose main objective is to elevate the percentage of visitors who convert into customers.

Simply put, it involves persuasive ways of getting your website visitors to take some action that will benefit you, such as making a purchase.

Another way to look at Conversion Rate Optimization is as the process of discovering why visitors are not converting and then fixing it. On the face of it, it may seem obvious but a lot of people ignore it and as a result leave a ton of money on the table.

Why Conversion Rate Optimization matters

Starting with the obvious one, when you increase your conversion rate, it means you’re making more money, especially when you’re focused on conversion rate that is directly associated with revenue.

When your revenue increases, it also means that your advertising spend will shoot up. In any case, when your conversion rate increases, then affiliate marketing, PPC, and other forms of advertising will become more profitable. This leads to a bigger market share because the more your conversion rate shoots up, the more traffic you can purchase and the more customers you get, your repeat business will also increase. All this is set off by increased conversion rate.

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Conversion Rate Optimization – Step-by-step

1. Research and Analysis

Be the customer – This step is extremely important and sadly, one that many people ignore. Buy a product or service that you’re selling and take snapshots of yourself going through the buying process.

Understanding what you’re selling is the first step towards boosting sales. Use the product or service as a customer would and even demonstrate to others like a sales person would.

Create funnels in Goggle Analytics – When you properly setup goals and funnels in Google Analytics, you’ll be able to discover where you’re losing traffic and where the most viable opportunities exist.

You can also use other analytics tools to see your website’s activity. Crazy Egg is good for generating heatmaps on your clicks where you’ll be able to see the most clicked areas on your site. And while Google Analytics has heatmaps too, Crazy Egg is simply unmatched in that area. You might also want to look at ClickTale.

Perform five usability tests – There’s no excuse for not doing a usability test given the number of cheap usability testing services around. Sites like whatuserdo.com (UK) and usertesting.com (US and UK) allow for a 15-minute usability test for only $40.

Survey your customers – By this stage, you should have a pretty clear picture why visitors are not converting. Are they objections (won’t buy) or just usability problems (can’t buy)?

Surveys can help you get more data on this. Tools like SurveyMonkey and Kampyle can help you collect feedback directly on your site.

2. Solutions

Make a list of all issues objections – Make a list of all usability issues and objections in a spreadsheet. Highlight the issues that appear more frequently or the ones you think have a bigger impact.

Think of solutions to overcome them – Brainstorm possible solutions for the highlighted issues and include them in the second columns on your spreadsheet.

Search for hidden opportunities – When it comes to solutions, it is very important to be creative.

3. Development and testing

Now you can start developing the variations. To get bigger wins faster, be scientific in your testing. Take screenshots of each variation. Remember your analytics during testing. Set up Google Website Optimizer and Crazy Egg, among other tools.

4. Review and expand

Log the results and the screenshots. This will help you identify what works and what doesn’t. make an analysis of the results and go with it if you got a win, else, redevelop.

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Conversion Rate Optimization | Increase Conversion Rate:

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    Traffic is hard to get. It takes time tweaking your SEO actions, double checking your PPC campaign, and split testing your pages over and over again. So, when you finally start getting good streams of traffic only to see those visitors disappear from your site seconds after they arrive without buying anything, it can be frustrating.
  2. 5 Conversion Boosting Tactics
    If you're one of those marketers struggling with conversions, here are five tips to help you get past those time consuming hours of testing and start getting the conversions you crave.
  3. How to Write Great Sales Copy Headlines
    I love good sales copy headlines. It's the epitome of what we do - taking a product or an idea and presenting it to readers in a short, compact format that will draw almost immediate attention.
  4. 8 Great Conversion Rate Boosting Tactics
    There is nothing quite as exciting as a solid, well tested, well optimized landing page that has fantastic conversions. And yet most Internet marketers balk at the extremely simple strategies that go into split testing and maximizing conversion rates.
  5. 10 Great Ways to Reduce Your Refund Rates
    One of the great banes of Internet marketing is the refund rate. Imagine having a 500+ gravity on Clickbank, a $35 per/customer average and only coming away with four figures a month because of a massive refund rate.
  6. Tips to Improve Your Copywriting Skills
    You need to have a small idea about all aspects pertaining to business, all the way from marketing, sales, production management, account management, leadership, legal matters, and employee management, among others.
  7. How to Use Squeeze Pages to Improve Conversions
    The squeeze page is a tool that can build a website for better conversion rates. Online businessmen often use this tool to collect a list of emails with potential customers which they can market their products and services.
  8. Top 3 Simple Ways to Increase Sales!
    However good your products might be, whether physical or digital products, they have less meaning to you if you can not realize the kind of sales you expect to generate from them.
  9. Important Website Design Elements to Increase Trust
    Trust is a key factor to any online business. If you don’t establish trust to your customers, you might have a hard time retaining your customers and even from getting new ones.
  10. A Method of Choosing Experienced Copywriting Services
    A professional copywriter can help you greatly increase the amount of returns you get from your investment in advertising and marketing. However, if you’ve never used copywriting services before, it may be hard for you to select the right copywriter for your business needs.
  11. Successful Steps to Converting Ezine Subscribers to Clients
    Any business website can attract huge amounts of traffic and even convert that traffic into potential clients. However, the chances of converting that traffic into potential clients is very low if there’s no suitable process for Ezine subscription.
  12. Tips to Increase Your Website Conversion Rates
    Conversion rates are very important for monetizing traffic to a website. It is a strong internet marketing strategy that can help with analyzing, particularly with the percentage of visitors that make a purchase to your website.
  13. How to Create a Video Sales Page that Gets Results
    Video has immense power and many savvy entrepreneurs and online marketers have taken full advantage of this to put their sales messages across to the intended market.
  14. Tips to Writing Better Salesletters for Good Conversion Rates
    The purpose of a sales letter is to attract the attention of potential clients and convince them to buy a service or product. It is basically intended to sell a service or product, nothing more.
  15. Top 3 Scripts to Use on Websites to Improve Conversion Rates
    Conversion rate refers to the number of website visitors that take the anticipated action against the total number of visitors in a given period of time.
  16. Writing the Resource Box So It Makes People Click
    Article directories will allow you to include a particular paragraph at the end of every article when you submit your work.
  17. 3 Methods To Make Your Website More Profitable
    Internet marketers are increasingly looking for more effective ways to monetize their websites. Thousands of disappointed internet marketers know how bad it feels to go for weeks and months without making any money.
  18. How to Simplify the Process of Improving a Sales Copy
    Your sales copy is one such tool and it’s pretty straight forward: if your copy is bad, it won’t get you any sales, and if it’s good, your sales will shoot through the roof.

Website Conversion Rates | Improve Conversion Rates

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