Market Research with Google Insights
Everything we do requires data to measure and analyse how effective our campaigns are. If we spend $10,000 on
marketing for a product campaign, we want to know exactly how much of an increase in search traffic and response we
received in that time period.
Enter Google Insights for Search
Google's valuable marketing research tool has been created to provide marketers with specific data about how a
search term alters over time according to your efforts.
This can be useful when you're developing a brand and want to see if people are more interested in your brand or
even learning how to find profitable affiliate
* Determining Value of a Search Term - One of the most effective ways to use Insights for
Search is when trying to determine keyword value. For example, if you were trying to choose between cost, value,
and ease of use for a new product, you could research them all in Insights.
You'd then be able to see which of those three terms, in combination with a brand or niche, has more search
volume and maintains consistent data over time.
* Time Frames - Another valuable tool of Insights for Search is being able to see how something
performs over a specific time period. For example, you'd want to avoid keywords or niches that perform only in the
summer. This is a very essential keyword research tip that most
marketers fail to see.
With Internet marketing, the value of a campaign is largely in how consistently it can sell. And if we do end up
marketing seasonal products, we like to know exactly when the peaks and valleys are in interest so we can adjust
our ad spending.
* Associations - If you're in a new niche and need to determine what words and phrases are most
commonly associated with the niche, you can use Insights to research related and rising searches.
For example, if you were trying to market a product in the World of Warcraft niche, you might learn that common
search terms like "alliance", "horde", "paladin", and "levelling" are all common with the main keywords.
You'd also learn what keywords are currently hot in that niche, depending on new content releases, new software
upgrades, and in-game events that change regularly in this constantly evolving niche.
* Geographic Research - Another valuable tool on Insights is the ability to learn exactly how
much interest a search term has in various geographic regions. If you're interested in marketing on outside search
engines or in AdWords, globally, this is very important.
It allows you to see how high the interest levels are, not only in other countries, but in particular regions of
those countries. Never spend money on AdWords before knowing where those keywords will perform best.
* Campaign Tracking - Insights will also allow you to see how search traffic changes after a
particular campaign. For example, if you started a large viral campaign for a new eBook you wrote, you could track
the name of that eBook in Insights.
You could then see exactly how much of an impact that viral campaign had by tracking the shift in search traffic
during the campaign timeframe. This will allow you to determine how much more money to invest in that campaign.
Google Insights for Search is all about getting more data, and as marketers our livelihoods essentially live and
die by the data we can get our hands on. Without data, it's nearly impossible to know what works, what doesn't
work, and what wastes money.
If you're starting a new campaign, always use Insights to keep close track of how your search efforts impact
your performance in the engines. You'll then be able to keep a close eye on where to spend your money and how to
adjust your campaign in the future.
Put all that research to good use with a powerful affiliate marketing training set. Internet Marketing
Advantage goes into incredible depth from the first niche research to the ultimate traffic generation