Private Label and Master Resale Rights
Majority of eBooks and software applications that are sold through e-commerce websites are sold using resell
However, many people are not conversant with how the different types of resell rights work. Private label and
master resale rights are the ones most commonly used with eBooks and software sold online.
Most resale rights do not permit any alterations to the information in the product so it’s imperative to
carefully read the disclaimer information that comes with the rights. If you wanted to make any changes, you would
need permission from the author or you would have to buy rights that permit you to edit the product.
In this article, we’ll discuss what private label
and master resale rights are and the difference between the two.
Private Label Rights
Many people consider private label rights to be the ‘granddaddy’ of all rights. When you purchase a product with
private label rights, you have permission to make changes, edit and make any other alterations to the product that
may suit your particular needs.
In addition, you also claim your authorship by putting your name or your company name on the product as its
author. These rights allow you to change order of paragraphs, structure of sentences, inclusion of other paragraphs
and entire articles, images, graphics or adverts. Generally, whatever you want to add to the product is up to
You may also choose to split the product into numerous other products. No matter what you choose to do with the
product, you can re-brand it and do whatever you like with it. You can promote it and sell it as if it were your
Majority of buyers prefer private label rights because it helps to save a lot of time, energy and money that
would otherwise be spent creating a new product from scratch and then promoting it.
Another advantage is that certain private label products come with lots of promotional material that you can
edit to suit your needs, which is a win-win. Such material include sales copy, websites, marketing articles,
auto-responder series, etc.
Master Resale Rights
Master resale rights allow you to resell the product together with any resale rights it may have. Resale rights
permit you to resell the product. If you’re a buyer but also occasionally like to sell, these rights are ideal for
you. the master resale rights gives you the luxury of using the product yourself and also include it in your
product range on sale to earn money from it.
However, it’s important to carefully scrutinize the license on the product. You may be limited as to where you
can sell the product, such as membership sites that do not allow limited products.
Which rights to choose?
As you would expect, products sold with private label rights are more costly than those with master resale
rights. In addition, certain products may include various options for buyers, each with a different price.
The best thing is to be acquainted with the terms of each type of rights before you buy a product for resale.
But whenever possible, choose private label rights.