SEO Strategies For Beginners
Search Engine Optimization (SEO) involves methods of optimization a website for search engines in an attempt to
get higher placement in search results returned when a related keyword or key phrases are typed in the search query
There are hundreds of search engine optimization services out there but you need to know the basic things to
consider when selecting one.
Numerous studies have shown that a higher placement in search engine results offers better return on investment
compared to the classic methods of advertising, such as snail mail, television and radio commercials. Search engine
optimization is the most important way through which you can achieve top ten ranking.
There are two types of listings that search engines have: paid listings and organic listings. In this discussion
about SEO strategies, we’ll mainly focus on organic search engine listings.
Organic listings are those that are displayed further down the page in the middle. SEO services focus on methods
that enable a website to be displayed in the organic listings space.
Most of the leading search engines use special programs known as ‘crawlers’ to score websites all over the World
Wide Web. Pages are scored based on their relevance. There are multiple variables that crawlers use to determine a
website’s score, for instance the HTML code, keyword density and frequency, link popularity, site themes, among
In order to develop a robust SEO strategy, you need to
meticulously work on key variables that search engines consider as very important. The two most crucial factors
1. Link popularity
Web crawlers or spiders traverse various websites through the links connecting a website’s pages to another
website’s pages. Search engine crawlers or spiders will score your website highly if there are many pages linking
to it. Basically, the more incoming links to your website, the more relevant your website is deemed.
Therefore, if many important websites link to you, it means you have important content and so your strategy
should include ways of getting important websites to link to yours. You can achieve this through link building,
exchanging links with business associates, submitting to directories, etc.
2. Page content
Spiders or crawlers used by search engines can only traverse websites through text. These programs use the
content contained in your website to determine how relevant your content is with regard to particular keyword
phrases that users type into the search engine.
This explains why it is important to do keyword research when you’re creating your content. This is an important
factor in your SEO strategy and should be one of the first ones to consider.
During your online keyword research, you will also have to find out
what kind of competition you’re faced with, and the number of people typing in your keyword phrases in their online
search. Once you get your keyword research right, you will be able to get your website naturally placed among the
top-most results in search engines.
In conclusion, you should focus on the variables of organic search engine ranking for business sustainability.
However, if you want immediate results, you can first try paid listings, for instance using MSN’s Paid Per Click
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