Keyword Positioning - Selecting Keywords for Internet
The proper internet marketing technique to selecting keywords is critical if you want your own online business
to succeed. There is a lot of competition when doing business online as many people put up their own stores every
day and anyone of them could be similar to yours.
This is why an effective marketing strategy has to be planned carefully before you pump all the effort and money
into a project.
Think of this as the 80/20 rule. 20% of the time spent is the most critical during the planning stage whereas
80% of the time spent is on more manual and time consuming areas of carrying out the project.
When it comes to internet marketing, selecting the right keywords is one of the most important factors that will
determine your online success (this falls into the 20% portion). Accurate keywords for internet marketing could get
your business at the top of the rank of search engine results and thus making it more visible to the type of
audience that you are targeting.
Below are a few keyword research tips to follow so you could come up
with the proper keywords for your website.
1) See what’s hot and what’s not.
Are you using sites that act as marketplaces such as eBay and Amazon? If so, look through the site and see what
items are constant bestsellers and which ones are not. You can look through the stores as well and see store and
product descriptions. This should give you an idea on what words you ought to be using on your own online
2) Use various keyword tools.
Google provides the Google Keyword Tool, a very helpful online tool for internet marketers. Come up with general
words related to the items that you are offering. The keyword tool should be able to give you statistics on the
global and local monthly searches of the keyword you entered, depending on what country you indicated.
It also gives results on the estimated average cost per clicks and other important details. It also provides
these statistics on similar keywords. For an indepth analysis of your keywords, use Traffic Travis to analyze your
competition and chances of ranking with the click of a few buttons. What’s even better, you can download
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3) Start from the general then narrow down to the specifics.
When searching for keywords for internet marketing, one of the best research techniques to do is to go for
general words first and then try to narrow them down. Search engines are often a great help to do this.
For example, if you sell dog training books, try to do a search on dog training, narrow it down to dog training books to Chihuahua dog
training books and so on. It would be even better if you tried to be more specific on your niche with the
keywords you will be using.
4) Follow the law of supply and demand.
The supply and demand works great with internet marketing, just like in any other business. Following this law
will help you determine whether there would still be room for your business for that particular niche. Otherwise,
you will have to switch to another niche in order to increase your chances of being seen by your target
These techniques in searching for keywords for internet
marketing should be enough to help you get started. Keywords, after all, are very important if you want to make
sure that your online business gets noticed by the right people.
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