Should You Backlink Your Backlinks?
Link building is the way of the world. Traffic doesn't just appear on a new site overnight. You have to do some
hard work and that means building valuable back links that point to your content and tracking your search engine rankings overtime.
But, whether you like it or not, there are some things that you may be neglecting in your backlinks.
For instance, consider what happens if Google discovers that your links are all being generated by you. Of
course that's what you're doing, but if you get caught, it can have negative ramifications on your sites.
So, to make sure your links look as natural as possible, I want to focus a bit on having links pointing at your
links - making the whole process look more natural.
Getting New Links
This process is rather simple and should stay that way. Just a few additional links will get the job done, but
if you try to get 20 back links for each of your backlinks, time will start to pile up on this project.
Take any new link you've generated (e.g. a new EzineArticles submission) and submit the URL to RSS aggregators, social bookmarking sites, and
content feeders. Anything that can be automated is ideal - manual link submissions will only slow you down.
In reality, you can do this for all of your backlink sources - it takes only a few minutes and once you have a
good list of secondary sites to link to, you'll spend only a few minutes a week getting it done. So, don't worry -
it's not a time sink.
The Value of Secondary BackLinks
Okay, so it's simple enough to do - but is it entirely necessary? That's an important question that a lot of
marketers will ask, especially when their time is already so packed with tasks as is. Here's my recommendation:
First, try to have at least half of your links look natural with their own backlinks. That doesn't mean you need
to go out and get backlinks for half of every site you use. In fact, if you are backlinking properly, many of the
sites you get links from will already have existing back links.
The government authority sites, blogs, authority research sites, and link exchanges will all have incoming links
in large amounts. The sites you need to work on are the article directories, specific blog posts (within the site
as a whole), directory listings, and press releases.
Article directories and press releases are especially tricky because when someone wants to reference them, they
generally just syndicate the content, copying and pasting it all to their own site. This means that most articles
and press releases have almost no backlinks, especially when they're first created.
Other Ways to Improve Your Links
Secondary backlinking is a good strategy, but don't forget the relatively simple things you should already be
doing. Too many people neglect these simple strategies and miss out on potentially valuable back links. This is an
often forgotten tip to get more traffic from Yahoo.
For instance, make sure to utilize different anchor text for every article you post. Having a single copy and
paste anchor text will breed duplicate content, as well as minimal SEO targeting. You'll want to vary which
keywords you target and where you post them.
Additionally, don't be turned off by No Follow Links. It's a bit of a fallacy these days that No Follow links
don't provide any link juice to your site. They may not be as powerful as a fully spidered site, but they still
pass along some value and if the Page Rank is good, it becomes almost meaningless.
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