The Importance of Email Marketing
I like to think that there is a lot of leeway in affiliate marketing - things you can adjust and change
throughout the process according to your marketing strategy and niche.
But, there is one thing that every good marketer needs to do - no matter what you're selling or how you're
selling it - and that is email marketing.
It's just too good not to do. We're talking about targeted, direct messaging to prospects that are already
primed to buy.
They ask you for the information and they gladly read your messages each week, and it takes no extra work on
your part. It's the online internet marketing strategy,
and can dramatically increase conversions for any niche.
But, with all that said, if you don't utilize your email marketing system properly, it can also result in a lot
of wasted messages and bored prospects. So, instead of signing people up and hoping they come back for more, here
are some tips to make sure you get repeat traffic to
The Joy of Automation
Automation is the super affiliate's best friend. It saves you time, ensures on-going profits, and helps you
develop a system that runs itself. All those people who make money while on vacation or sleeping? Yeah, they're all
on automated systems.
Email marketing is all about building the perfect system - using a tool like Aweber to collect email addresses,
send out messages to them at set intervals, and keep track of opened messages and clicks.
So, if you haven't already done so, sign up for an autoresponder service. The tool of choice should be Aweber,
as it starts at only $19 a month and scales up from there depending on the size of your list. If you get a big
enough list to be charged more, you should already be making a profit.
Flies to Honey
With an autoresponder service in place, you need to entice people to sign up. There are a few steps here. First,
you need some bait. What will make people give away their email address to a complete stranger?
Most people are not that discerning about it, but almost everyone will at least think "what's in it for me". So,
your goal is to produce value that will encourage them to willingly give away their personal information. I have
two solutions here.
1. The Free Report 2. The 6 Part Mini-Course
The first one is highly successful, because it provides a very valuable, tangible object that will immediately
create goodwill between you and the prospect. I recommend free reports to be custom written at about 20 pages and
to be professionally edited and formatted.
You can get a good one put together for around $100 or you can write it yourself. There are also PLR sets out
there that can be edited into solid reports.
But, there are problems with free reports. First, it throws everything you have at the prospect up front.
Second, many people will only want that free report. They'll get the freebie, drop the list subscription or tag
your messages as spam.
By far the better converting option is the 6-part mini-course and here's why. First off, the mini-course sets up
your prospects to start receiving messages from you on a regular basis. They get used to seeing your name in their
inbox every day or two.
That's huge. Second, you build trust over time. Instead of building capital up front that only dwindles with
time, you can create a lasting relationship that only grows stronger with each message. This is a great way to
getting high open rates in email marketing
Of course, your six messages will need to be truly useful, with information that will build that trust, and you
will need to refrain from selling them anything in those initial messages.
Selling the Signup
Next, you need to create a form that will sell your readers on signing up for your newsletter series. This is a
mini-sales page in its own right. Simply having a small signup box for an email address and name is not going to
work. I recommend you have the following in place:
* A Strong Headline - Showcase what they're getting up front with a bold headline
* A Cover Image - Convince them they're getting a solid product for free, not just some random emails. Have your
designer toss together a simple eBook or software cover for the mini-course.
* Bullet Points - List what they'll learn. Ideally, each of the 6 messages will have value in it. List each of
them as a specific benefit they will gain.
For example, for a weight loss mini-course, one bullet point could be "No...all foods are not created equal.
Learn what seemingly health foods could be packing on pounds as we speak." It's compelling, it's simple, and it's
easy to follow through with in your list.
* The Sign Up - Finally, ask them to sign up. Make sure to explain that they will be signing up for a newsletter
list, but also that they will never receive spam from other lists. Be explicit in that you don't sell or trade
lists with any other marketers.
You'd be surprised how easy it is to sell someone on a free product when they only need to trade their email
address. But you still need to sell it. Without a presell, your conversions will plummet here.
Have your autoresponder already set up when people sign up. This is the joy of a good email marketing campaign -
you never need to do anything, it's all on autopilot. Boot up the 6 messages ahead of time and then a few hard
sells to go after that.
There is something I like to call the Day 7 Message that every autoresponder series should have. Throughout each
of the messages, you'll have useful information, but no hard sells. However, on the 7th day, you should hit them
hard with a strong selling message.
Offer them a discount, a limited time frame, or even exclusive bonuses that they cannot get anywhere else. These
will all convince them that buying through your list is the best course of action. Here are some other great email marketing tips for your messages.
* Additional Hard Sells - You can have additional hard sells, either for your main product, or for other
products, but try not to have them pop up too frequently. Once a week or longer, with information rich content in
between is good. Try to find new tips or news you can share every now and then to send out as broadcasts as
* Prep a Long List - Don't just have 7 messages in your autoresponder. Try to have at least 2 months' worth of
content with the first week getting a message a day and then the rest of the 2 months getting 1-2 messages a week.
This will ensure you maintain contact with plenty of opportunities to convert.
* Calls to Action - Every message should have a solid call to action in it. Even when not selling something, you
can refer people to your website or blog for more information. This will get them used to following a link or
taking your advice with every email.
A good email marketing campaign will take your conversion rate to entirely new levels and can even boost your
conversion per customer rate above 1, allowing you to increase your total sales for every person you get on your
list. It's a must have for every good marketer out there, no matter what you're selling.
Which is why, if you're getting started in the field, you should find the affiliate marketing training program
that will focus heavily on email marketing and list building from start to finish.
Income Kickstart provides in-depth early coverage, along with detailed, long term strategies to scale your
marketing efforts into multiple streams of income. Visit the link above for more details.