Internet Marketing Strategies And Tips

Use of H1 Tags in SEO

In order to foster your search engine optimization (SEO), you need to begin your web page with a heading that sums up what your content is about and use the HTML H1 tag to set the heading.

It is every SEO professional’s thought that the top of a well optimized web page should have a pithy heading that accurately tells what the page is about.

The H1 tag is the highest level heading in HTML and using it for the first headline ensures that your web page’s structure is exposed to search engines and helps to improve your organic search placement.

The H1 heading closes follows the ‘body’ tag as shown below:



<h1> Each Page Starts With H1 tag </h1>

The first heading can be thought of as a headline just above a newspaper story. Typically, the type of the first headline is larger and bolder than other headings of the story or subheads. The main heading normally summarizes the whole story, while the subheads provide details that expand the main heading.


A newspaper story competes with other stories on that page for your attention. Thus, a headline that is short, concise and catchy will immediately draw your attention to the story. Likewise, when a search engine puts a page’s title in a list of similar page titles, the same competition for attention takes place.

Titles that are unique, accurate, concise and catchy tend to grab many web surfers’ attention the same way newspaper stories with attention grabbing headlines draw readers in online marketing.

However, it’s not good to use the same H1 heading for each and every page in your website. It’s a huge error that most people overlook yet it greatly undermines any SEO strategies. You should instead craft a unique heading for each page that sums up that page’s information and set it in an H1 tag to let search engines know that it is the main heading of that page.

Normally, your H1 tag contents should closely match the text in the ‘title’ tag, which is placed in the header of your HTML. The code will look like this:



<title> Each Page Should Start with an H1 header </title>



<h1> Start Your H1 Header Here </h1>

Additionally, to help foster your SEO efforts, you should use the other HTML heading tags (H2 to H6) to explicitly define the hierarchical structure of the content on your page. When you set your second main heading in an H2 tag, for instance, the hierarchical relationship of the content on the page is made explicit to the search engines as well as the readers.

Further, the section of content under an H3 heading will be nested and builds on the content under the H2 tag. The structure of your content will be explicit and clear to search engines, which will boost your SEO efforts and rankings in search engines.

Now that you understand the importance of H1 tags in organic search engine optimization, start putting them to use in your page designs and improve your placement in search engines.


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