Internet Marketing Strategies And Tips
 

Using Google Adwords To Drive Traffic To Your Site

If you want to drive targeted traffic to your website, you need to find the right keywords to use in your SEO strategies.

Every webmaster or SEO professional recognizes the fact that the right keywords hold the key to getting the kind of traffic that will most probably lead to a higher conversion rate.

No matter how brilliant your business idea is, or how attractive your design is, without the right key words, you will mostly attract traffic that, at the end of the day, will not benefit your business.

The process of building methods that will drive targeted traffic to your site starts with a keyword research tool, and there are dozens of them online. However, Google Adwords’ keyword tool is one of the most effective to date.

Google Adwords

For over ten years now, Google has been the giant of online search, getting more than 200 million queries a day via its different search services. It therefore makes sense that majority of webmasters are keen on getting their websites ranked higher by the search giant.

A higher ranking in Google’s search results means increased traffic. Google launched its Adwords service in recognition of the advertising potential its search results page offered to businesses.

With Google Adwords, businesses can advertise their services and products to a targeted audience because it guarantees instant results in terms of traffic. the service offered by Adwords is called paid search, where Google will display text based ads relevant to the search terms’ results, called a sponsored listing.

While Adwords is primarily a Pay Per Click service, it is also a vital tool for carrying out keyword research.

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How To Use Google Adwords

Firstly, you have to go through the usual drills of opening up an account, and then assigning a target country and language as you would want to advertise your products in countries where they can be bought.

After that, you then have to create an ad group, which entails designing the ad, choosing the keywords and establishing maximum cost per click that you want to spend, as well as defining bid amounts.

The key step in creating a successful Adwords campaign is to choose a title tag that is effective and can be able to lure your target audience. Your Adwords campaign depends a lot on your title tag so ensure that it is catchy.

Give a clear and straight forward definition of your website so that it’s easily understood by your target audience. A clear message helps you attract qualified leads that will most probably turn into sale. The importance of selecting the right keywords is paramount.

To reach out to more prospects, adapt keyword variations because it increases the possibility of your ads being served. Broad match targets keywords that other users have queried, unlike phrase match which appears only when the exact phrase is queried.

So you’ll find that setting the keyword phrase to broad match helps to serve your ads more frequently. After all that, the last thing is to define your budget for your campaign that is both affordable and suitable.

To sum up, Google Adwords is very useful for choosing keywords and driving targeted traffic to your website but it shouldn’t be used solely for your advertising campaign. Incorporate it with other SEO methods for best results.

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