Why Your Links Aren’t Holding Any Weight In Google
Backlink building is a crucial aspect of any search engine
optimization (SEO) campaign and it is one of the most discussed issues in the SEO world.
But while you may succeed in creating a link structure comprising thousands of backlinks, it doesn’t guarantee
any success with search engines like Google.
Simply put, your links may not hold any weight in Google and there are good reasons for that.
If you want search engine results that are guaranteed, you’ve got to understand exactly how Google evaluates
your backlinks, and then you’ll know why your links may not matter that much to the search giant.
Google recently made changes to their link scoring algorithm but of particular importance is one regarding
analysis of backlinks. While the search giant didn’t give specific details of how it implements the scoring
changes, it did state that it uses ‘characteristics of links’ to establish the topic of a linked page.
There are seven known link characteristics we’ll look at to determine what might have changed. You’ll then have
an idea why your links might be seen as ‘light weight’ by Google.
1. Text contained in the link
For a long time now, the anchor text of a link has been its most significant aspect. The logic behind is pretty
simple: if there are many websites linking to a page with anchor text ‘big apple’, then that page will get higher
ranking in search engines for the term ‘big apple’.
2. Link power of linking page
The second characteristic is the authority of the linking page. This means that links originating from pages
with lots of inbound links have a higher authority than links
originating from pages with fewer backlinks.
3. Page content and proximity
If you sell weight loss products on your websites then a link to your site that contains text about weight loss
products will have greater impact. On the other hand, if a link to your website contains text related to something
totally different from weight loss, then that link will count less.
4. Link attributes like title and nofollow
Links that make use of the attribute ‘rel=nofollow’ have no effect on your web pages’ position in Google. Some
webmasters use title attributes hoping that it can have a positive effect if it is the targeted keywords contained
therein. Others think this alerts spam filters.
5. Redirects and Shortened URLs
Shortened URLs, as well as redirects http://bit.ly/a4X5th (such as ), are ones that redirect to a different URL.
Google knows best whether these shortened URLs carry much weight when it comes to establishing a website’s
6. Website’s age
It’s often overlooked but matters a lot to Google. Older links tend to be more trusted than newer links. Links
that stick around for longer have a greater impact than those that come and go.
7. Affiliation of linking websites
Affiliate links and links originating from websites having the same owner influence a website’s ranking
differently from links that are not affiliated with the web page.
These are the link characteristics Google focuses on. The exact way it evaluates them is a matter of
speculation. Make an analysis of your links based on these characteristics to find out why they are not holding any
weight in Google.
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