Category Archives: Internet Marketing Strategies And Tips

5 Reasons Why Blogging is the New Internet Marketing Tool

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Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out oneís opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blogís potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessaryÖ an average adult can read and type, or at least click a mouse. Itís like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesnít?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promotersí claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mailís popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network ñA network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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Internet Marketing Tool Known as a Blog

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This Internet Marketing tool known as a blog is changing the way we receive and view information on line. I am writing this document in my blog now.

My blog is a Word Press Blog and it is pretty cool because within a few minutes, I purchased a domain and installed the blog on my server directed to the new domain.

This is totally cool. People who read the posts in my blog can rate them and leave comments. I have noticed blogs becoming more popular than your standard basic websites.

Search engines love blogs and every time someone leaves a comment it is looked at by the search engines as new and fresh content.

You will notice that on the home page of my blog, there is even an opt in form for building my mailing list of subscribers for my newsletter. Wow. Is the blog idea a cool Internet Marketing Tool or what?

You can comment, ask questions and participate in the conversation right on the blog and you can even opt in to my killer newsletter.

This article will be submitted to the major article directories as well so if you are not reading it on my blog and would like to check it out there, check the link in my bio.

The other cool thing about having a blog as an important Internet Marketing Tool is the fact that you can place links on your blog to direct traffic to other pages.

I set up a blog under the domain poolbilliardssupplies dot com back on January 4th. I posted in the blog about 17 times over the following 30 days. The blog had over 11000 hits in that first month.

I accidentally uninstalled that blog when installing a new one and lost all of the comments and feed back. I did have all of the posts however and I just finished getting them back on line yesterday. (Minor Set Back. LOL)

This was a valuable lesson and I will not be clicking on uninstall again. The biggest draw back is that now my oldest post is in Feb. instead of January 4th.

On a good note, I was checking my stats last night and I made money with Google AdSense, eBay affiliate program (Commission Junction) and Click Bank last week. There has been a large increase in percentage of income since I started posting to my blogs on a regular basis.

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Keeping Track of your Internet Marketing

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Whenever you are starting up a business, you are not going to have a lot of money to just throw around, which means that you are going to need to know what kind of advertising is getting you the best results. There are a few ways that you can go about checking this. Keeping up with your Internet marketing stats is a must in this day and age. Sure you are going to want a hit counter on your web page, but that is just the tip of what you will need. You are going to want things that track how long people are staying on your site, what links are bringing them there, and of course, if they are buying anything. By knowing this kind of stuff, you are going to be able to tell what ads are getting you the most business and which ones are not. That way you can take down the ads that are not doing so well, and put up more of the good ones. This is a prime idea for first time marketers.

There are many different ways to track your Internet marketing. First of all, sometimes when you sign up with a program like Google AdWords, they are going to have link tracking. This way you are going to know how many people are clicking on your links, and when they click on them, how long are they staying on your site. This is all very important information. Not only is the fact that they are clicking on it good, but how long the people are staying there is even better. If someone clicks on your link and they stay there for just a few seconds, chances are they did not mean to go to that site. In other words, it was not a good click. However, if they get on there and they are on there for a few minuets or even an hour, you know that they were looking around your shop, and that is what you want. Even if they did not buy something, it’s good that they know what you are selling. That is because they may come back to buy more lately.

Although the stats that they give you on places like Google AdWords are helpful, that is not all you need. You are going to want your own program on your site that you can check whenever you want to. This kind of program needs to be looking at how many people come to your site and buy something, and how many things they are buying. Not only that, these programs will also keep up with things like how long they are staying and what link brought them to your site. It’s very important that you keep up with this kind of information. This is the kind of stuff that you are going to want to know to turn your little shop from a mom and pop store to a worldwide business. Working from home is not something that is easy, however, if you have the right stats, then you can tell where your advertising is having the most effect, and you can turn your small business into a big one.

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Internet Marketing

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Curious about Internet marketing or network marketing, not sure, what it is, or how it works? Is it a modern day version of a pyramid scheme that is now on the Internet? No, it is not a pyramid scheme it is a network of individuals who sell products. You probably have been one of those consumers. The way that network marketing functions is that certain individuals have an extensive knowledge of the products that are going too sold. This is not the same as going into a store and asking a sales person for information on a product, they then look at you as if you came from another planet, and they have no idea how to answer your question. Those with this information train others to be as knowledgeable as they are and then they do train others and so on. While the training takes place, each representative will sell the products via word of mouth and everyone profits financially.

Multi-level marketing (MLM) differs because they are a large company that will train individuals to sell a product and then these new representatives will train another when they have learned about the products and each works at various levels of compensation. In multi-level marketing (MLM) the companies financial growth does not depend on the amount of products sold their profit comes from the amount of individuals that are part of their company selling the products although they do require that the products are only sold through multi-level marketing (MLM) business.

In order to rise to the top of company in the economy of today you usually have to work for them your entire life and that is not done as much as it was done 50 years ago. Most employees are always looking for the better off and will not hesitate to leave the firm they are with if they are offered a better financial package. This is one of the draws of network marketing that they can make a residual income for the rest of their lives and work it as either fulltime or part-time. You can work a current job and do network marketing on the side until you are ready to do network marketing full time. What most people like about this form of income is that there are no barriers to the amount of money you can make or any form of discrimination or the thought of not having enough qualifications. The risk is low, the financial requirement to start is low, and you do not have to restock items. Your primary investment is a good work ethic and a willingness to meet new people and let them know how their lives can change for the better.

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Kick Off Your Holiday Marketing Campaign With These 5 Strategic Internet Marketing Tips!

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NOW is the time to launch your strategic Internet marketing plan for the upcoming holiday season.

If you think it’s too early, consider this: A recent study by BizRate found that 34.9% of online holiday shoppers will start their shopping by Halloween this year!

In order to capture their attention, you want to make sure the first fold of your web site is full of the information holiday shoppers need to know before they’ll decide to buy. (For those of you who aren’t sure what the “first fold” is, it’s the portion of your web site people see before they scroll down or click on any links.)

If you want to maximize your holiday conversion rates, make sure your top fold includes…

- Holiday-ready headlines and sales copy: In order to make your headline really speak to your visitors, make sure it addresses the need they’re trying to solve: choosing a gift for a friend or family member.

- Be sure to explain exactly what kind of benefit they’ll get from your product or service — and then also mention the benefit the giver will receive from offering it as a present!
An opt-in offer that speaks to the needs of holiday shoppers. For example, you could put together a “Holiday Buying Guide” that tells people more about your products and explains why they’d make great gifts.

- Holiday specials and discounts: Make sure you offer some special deals on your products to entice your visitors to buy! How about an early-bird deal if your customers make a purchase before a certain date? Or a special discount for those panicky last-minute shoppers?

- Your shipping information: If you’re able to offer free or discounted shipping, be sure to include some mention of it in the top fold of your site.

- Provide an ironclad shipping guarantee and return policy so customers know their gifts will arrive in time. Put both at the top of your right- or left-hand sidebar so your customers won’t miss them.

- Free gift-wrapping service: It’s another great way to give your customers an extra perk without much additional cost to you. For the cost of some paper and ribbon, you can make any humble package look like a fabulous holiday gift!

- Urgency builders: Another thing you could include in your first fold is a little “countdown” box that tells your visitors exactly how many days are left to Christmas, or to the shipping deadline for gifts to arrive in time.

Or try installing a Hover Ad with an urgent holiday message that lets them know right away exactly how long they’ve got to make a gift purchase.

You could also use the Hover Ad to advertise your holiday specials and encourage your visitors to sign up for more info, or offer a special discount coupon to people who join your mailing list.

Now that you’ve got some quick and easy ideas to get your marketing plan underway, don’t let your competitors beat you to the punch!

Remember, it’s never too early to launch your strategic Internet marketing plan for the holidays. Give yourself the gift of a boost in profits this season!

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Internet web site marketing tips – selecting keywords

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I remember the days I was doing one of the biggest mistakes when choosing keywords for my Internet web site marketing.

Can you guess it?

It’s choosing the most popular keywords.

Do you make this mistake too?

Here are a few reasons why the popular keywords shouldn’t be considered for your Internet web site marketing:

Most popular keywords are getting lot’s of searches in search engines, thousands a day. By side these keywords have the highest competition to deal with.

Most popular keywords have big competition in pay per click advertising campaigns. The bigger the competition – the bigger the cost per click for the keyword.

Many marketers fall into the same trap: the most popular keywords get the most searches in search engines and pay per click campaigns.

“I will build my Internet web site marketing campaign on this and that keywords and get lots of visitors to my web site!.”

Wrong!

What you’ll get for sure is the biggest competition as if you will be dealing with many the same thinking marketers and marketing corporations (which have capital to invest in highly competitive market).

The more popular the keyword, the more bigger the competition.

Why not build your Internet web site marketing campaign on less popular keywords, keyword phrases?

You’ll get less competition and a real possibility to compete for your business.

There isn’t a solid method to choose the right keywords, however… One great rule of business explains the above said very clearly and it should be memorized as one of key rules while building your Internet business and internet web site marketing campaign.

Here it is:

“Search for the biggest demand and the lowest supply”

You can apply this rule when choosing your keywords. Search for the biggest demand keywords that have slightly low competition.

Memorize this rule and start applying it today and you’ll notice how this principle is critical and how greatly it will help you in your Internet web site marketing.

So…

“Search for the biggest demand and the lowest supply”

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Internet Marketing and Outsourcing

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Internet marketing and outsourcing work very well together. In fact most Internet marketers employ at lease some degree of outsourcing. The most common aspects of Internet marketing which are outsourced are copywriting and website design. Ideally these tasks will be delegated to individuals who are skilled in search engine optimization (SEO). Additionally, those who manage multiple niches may opt to outsource the responsibilities of managing some of their niche markets. This article will take a look at some of the commonly outsourced tasks and provide information regarding why outsourcing these tasks is ideal.

Managing Multiple Niches

Many involved in Internet niche marketing become involved in managing multiple niche marketing campaigns. When this happens it can become difficult for one individual to oversee all of the campaigns without compromising the quality of the niche markets. Therefore, he will often outsource the oversight responsibilities related to managing some of the niche markets. This gives him the freedom to focus more on developing new niches and marketing strategies as opposed to overseeing minute details.

Care should be taken when outsourcing this type of work to ensure the employee hired to undertake these tasks is an honest individual with a great deal of integrity. Those who are lacking in integrity may take advantage of this situation to learn about the marketing strategies for the express purpose of stealing sensitive information and creating competition in these niches.

Outsourcing Copywriting

Copywriting services are also commonly outsourced in niche marketing. Those involved in Internet niche marketing realize the importance of providing high quality content that is also optimized for search engines. This applies to copywriting which is included on niche websites, in e-newsletters, in press releases and in ebooks. The content provided is critical to the success of the niche marketing campaign because it is often the first impression members of the target audience get of the campaign. Their opinion of the copy can determine whether or not they are willing to visit the niche website in the future or further research products or services for sale.

When selecting a writer to provide the content for the niche marketing campaign, it is important to consider a writer with SEO experience. This is important because the content provided on websites can have an impact on the search engine rankings of the website. The use of keywords is the most important part of copywriting relevant to SEO. The keywords should be used in a manner that creates informative and interesting copy that appeals to both website visitors and search engines.

Outsourcing Website Design

Web design is another aspect of Internet niche marketing that is often outsourced. Most marketers recognize website design as an important part of their success. They need their websites to be well designed both aesthetically and technically to ensure visitors enjoy the website and all of the features of the website operate smoothly.

Additionally, it is very important for the website designer chosen to understand how to implement SEO strategies into the design of the website. There are many different strategies available for SEO and there are also always new techniques being developed, tested and evaluated. The SEO of a website is pretty much a full time job. This is why it is essential for marketers to outsource this work so they can ensure they have someone working on their website optimization constantly.

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Internet Marketing for Beginners

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Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you donít have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

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Internet Marketing the Easy Way

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Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

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Internet Marketing with an E Newsletter

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One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

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