Tag Archives: internet marketing

Internet Marketing Tool Known as a Blog

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This Internet Marketing tool known as a blog is changing the way we receive and view information on line. I am writing this document in my blog now.

My blog is a Word Press Blog and it is pretty cool because within a few minutes, I purchased a domain and installed the blog on my server directed to the new domain.

This is totally cool. People who read the posts in my blog can rate them and leave comments. I have noticed blogs becoming more popular than your standard basic websites.

Search engines love blogs and every time someone leaves a comment it is looked at by the search engines as new and fresh content.

You will notice that on the home page of my blog, there is even an opt in form for building my mailing list of subscribers for my newsletter. Wow. Is the blog idea a cool Internet Marketing Tool or what?

You can comment, ask questions and participate in the conversation right on the blog and you can even opt in to my killer newsletter.

This article will be submitted to the major article directories as well so if you are not reading it on my blog and would like to check it out there, check the link in my bio.

The other cool thing about having a blog as an important Internet Marketing Tool is the fact that you can place links on your blog to direct traffic to other pages.

I set up a blog under the domain poolbilliardssupplies dot com back on January 4th. I posted in the blog about 17 times over the following 30 days. The blog had over 11000 hits in that first month.

I accidentally uninstalled that blog when installing a new one and lost all of the comments and feed back. I did have all of the posts however and I just finished getting them back on line yesterday. (Minor Set Back. LOL)

This was a valuable lesson and I will not be clicking on uninstall again. The biggest draw back is that now my oldest post is in Feb. instead of January 4th.

On a good note, I was checking my stats last night and I made money with Google AdSense, eBay affiliate program (Commission Junction) and Click Bank last week. There has been a large increase in percentage of income since I started posting to my blogs on a regular basis.

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Keeping Track of your Internet Marketing

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Whenever you are starting up a business, you are not going to have a lot of money to just throw around, which means that you are going to need to know what kind of advertising is getting you the best results. There are a few ways that you can go about checking this. Keeping up with your Internet marketing stats is a must in this day and age. Sure you are going to want a hit counter on your web page, but that is just the tip of what you will need. You are going to want things that track how long people are staying on your site, what links are bringing them there, and of course, if they are buying anything. By knowing this kind of stuff, you are going to be able to tell what ads are getting you the most business and which ones are not. That way you can take down the ads that are not doing so well, and put up more of the good ones. This is a prime idea for first time marketers.

There are many different ways to track your Internet marketing. First of all, sometimes when you sign up with a program like Google AdWords, they are going to have link tracking. This way you are going to know how many people are clicking on your links, and when they click on them, how long are they staying on your site. This is all very important information. Not only is the fact that they are clicking on it good, but how long the people are staying there is even better. If someone clicks on your link and they stay there for just a few seconds, chances are they did not mean to go to that site. In other words, it was not a good click. However, if they get on there and they are on there for a few minuets or even an hour, you know that they were looking around your shop, and that is what you want. Even if they did not buy something, it’s good that they know what you are selling. That is because they may come back to buy more lately.

Although the stats that they give you on places like Google AdWords are helpful, that is not all you need. You are going to want your own program on your site that you can check whenever you want to. This kind of program needs to be looking at how many people come to your site and buy something, and how many things they are buying. Not only that, these programs will also keep up with things like how long they are staying and what link brought them to your site. It’s very important that you keep up with this kind of information. This is the kind of stuff that you are going to want to know to turn your little shop from a mom and pop store to a worldwide business. Working from home is not something that is easy, however, if you have the right stats, then you can tell where your advertising is having the most effect, and you can turn your small business into a big one.

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Kick Off Your Holiday Marketing Campaign With These 5 Strategic Internet Marketing Tips!

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NOW is the time to launch your strategic Internet marketing plan for the upcoming holiday season.

If you think it’s too early, consider this: A recent study by BizRate found that 34.9% of online holiday shoppers will start their shopping by Halloween this year!

In order to capture their attention, you want to make sure the first fold of your web site is full of the information holiday shoppers need to know before they’ll decide to buy. (For those of you who aren’t sure what the “first fold” is, it’s the portion of your web site people see before they scroll down or click on any links.)

If you want to maximize your holiday conversion rates, make sure your top fold includes…

- Holiday-ready headlines and sales copy: In order to make your headline really speak to your visitors, make sure it addresses the need they’re trying to solve: choosing a gift for a friend or family member.

- Be sure to explain exactly what kind of benefit they’ll get from your product or service — and then also mention the benefit the giver will receive from offering it as a present!
An opt-in offer that speaks to the needs of holiday shoppers. For example, you could put together a “Holiday Buying Guide” that tells people more about your products and explains why they’d make great gifts.

- Holiday specials and discounts: Make sure you offer some special deals on your products to entice your visitors to buy! How about an early-bird deal if your customers make a purchase before a certain date? Or a special discount for those panicky last-minute shoppers?

- Your shipping information: If you’re able to offer free or discounted shipping, be sure to include some mention of it in the top fold of your site.

- Provide an ironclad shipping guarantee and return policy so customers know their gifts will arrive in time. Put both at the top of your right- or left-hand sidebar so your customers won’t miss them.

- Free gift-wrapping service: It’s another great way to give your customers an extra perk without much additional cost to you. For the cost of some paper and ribbon, you can make any humble package look like a fabulous holiday gift!

- Urgency builders: Another thing you could include in your first fold is a little “countdown” box that tells your visitors exactly how many days are left to Christmas, or to the shipping deadline for gifts to arrive in time.

Or try installing a Hover Ad with an urgent holiday message that lets them know right away exactly how long they’ve got to make a gift purchase.

You could also use the Hover Ad to advertise your holiday specials and encourage your visitors to sign up for more info, or offer a special discount coupon to people who join your mailing list.

Now that you’ve got some quick and easy ideas to get your marketing plan underway, don’t let your competitors beat you to the punch!

Remember, it’s never too early to launch your strategic Internet marketing plan for the holidays. Give yourself the gift of a boost in profits this season!

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Is Branding a Legitimate Internet Marketing Strategy

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Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.

Is Branding a Legitimate Internet Marketing Strategy

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word ìcokeî instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines ñ Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.

If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isnít dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.

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Low Cost But Effective Internet Marketing

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The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

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Learning The Basic About Internet Marketing: Keyword Positioning;

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Hitting the Bullís Eye in Internet Marketing

How? Simply do your homework: Perform proper keyword research.

Building up an online business is tricky. It is when you think you have the perfect formula for any real- time business to succeed, that you begin to realize your concept of traditional marketing does not work in online setting. While traditional marketing uses the gift of gab, Internet marketing utilizes the perfect combination of words or terms, unique for a particular website. In fact, the written word plays a pivotal role in online success.

On the internet, keyword positioning is strategic step: it can make or unmake your dream of hitting it big in a realm, where making money has limitless boundaries and anybody, sans MBA can challenge the masters. Search Engine Optimization, where keyword positioning is a primary factor, is the vessel that takes you to your destination.

By definition, keywords are searchable words or terms that refer to a specific subject matter. The main purpose of selecting keywords properly is to ensure that when an online user searches for a product, he types on the search bar keyword or phrases that are relevant to the information he seeks, AND exactly the keywords or phrases that would bring him to YOUR website ñ obviously, with the end-view of making a purchase.

Targeting keywords for your website is a challenging task, but there are proven ways on how to come up with a list that can work. Here are a few tips:

What to target:

Target keywords based on the names of your product, the brands you carry, nature of your service, or by the use of terms that are popular among online users when they search for products or services similar to yours. Targeting only keywords that are highly relevant to your business assures you that the traffic you need is already sifted from the time-wasters.

You can avail of all the help you need online. There are tools available online that rank keywords according to the number of clicks they generate or how in demand these keywords are among the present crop of searchers.

Internet Marketing Service is an umbrella of strategies, such as article marketing and link building to name a few, but each of these strategies is anchored on pre-selected keywords and keyword phrases. The success or failure of the total marketing campaign begins on keyword positioning.

How to target:

1.)Analyze keyword demand.

This is simply determining, which keywords search engines have ranked high, depending on how many times these keywords were used by online searchers when they accessed search engines for information. However, it does not stop there.

The trick is not simply to determine, which keywords ranked high, but how these keywords relate to your present needs. Are these the keywords that can generate the desired traffic to your website?

2.) Create your own list of keywords based on your products, services and ideas.

As apples cannot fall far from the tree, so do your keywords. They should describe your products or service, not your competitorís.

3.) Be challenged by the best.

Who are your competitors? Which keywords have delivered to them the most number of traffic? Make a list of these keywords and decide which ones you could target as well.

4.)Conduct a performance review.

Determine your past performance among search engines and find a list of your own keywords, which performed well in the traffic department. If you did it once, you can do it again!

Internet Marketing may be highly competitive, with strategies that never remain constant, but it has never swerved away from the basic: choose good keywords and these will take care of your online success.

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Learning about Internet Marketing

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Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at www.jeremyburns.com/blog for some great starter tipe. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

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Life Around Wealthy Affiliate (Internet Marketing)

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The causes may differ from pet to flower or travelling to research, but almost everything boils down to a level of requirement of money or wealth so as to achieve the target and go beyond.

Since civilisation, mankind has been using resources and trading for the betterment of its own being in the form of barter; later which converted to its present form. ie. barter for money. A general exchange note universally accepted.

Internet has wide resources to look for like Internet Marketing of your products, selling your website, commerce activity related to your present job etc. At you learn the techniques available and how to go about it step by step. Here you learn basics of Internet Marketing, Affiliate Marketing, using your skills to promote someone elses’ website or product and earn more and more money. However, this place in itself does the understanding bit. follow the url and see it for yourself.

Here it is not magic but really teaches each individual the core basics of Internet Marketing and Affiliate Marketing. Even unwillingly you’ll end up accumulating more money. Very organised, open ended, easy to understand and low cost membership that you will enjoy.

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Internet Marketing Jargon Busted ñ Part 1

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So you are starting out in Internet Marketing and are baffled by the jargon.  You donít know your SMTP from your FTP or where to put your POP3.
Internet Marketing has all sorts of jargon associated with it that confuses many new and veteran marketers.  So how do you decipher this jargon and translate it into a language you can understand?
This article will help you to understand some of the common terms in Internet Marketing.  And now some Jargon beginning with A …
Ad Tracking
Ad tracking is simply the process of tracking the response from your ads. Why?  Because you need to know where your traffic is coming from and how it is converting.  This is particularly important if you are paying for adverts ñ you need to know which adverts are bringing you in business so you can keep them running whilst stopping the adverts that are not bringing in business.
How do you track your adverts?  Well you could try and do it manually, but it is likely to be so time consuming that it will be a complete nightmare.  The alternative is to use some ad tracking software.  There are lots of scripts and utilities available for this.   Using software will make it easier for you to determine which adverts are bringing you traffic and where to spend your advertising budget for maximum effect.
Affiliates
Affiliates is a big thing in Internet Marketing and it can be a bit difficult to understand it at first.  There are really two terms here ñ Affiliate Manager and Affiliate.  An Affiliate Manager is someone who runs an Affiliate Program and recruits Affiliates Ö you following me?
Everyone knows what McDonalds is ñ a restaurant, no ethical or nutritional debates here ñ itís basically a big franchise.  Mr McDonald sits in his ivory tower counting his money whilst Joe Bloggs runs a McDonalds restaurant.
Mr McDonald is the Affiliate Manager ñ he owns the franchise and sells rights to other people (the Affiliates) to run a restaurant.  In order for them to do this he gives them resources such as training, knowledge, equipment and so on.
As an affiliate, you can expect your affiliate manager to give you useful tools you can use to sell his product.
Autoresponder
An autoresponder does exactly what it says on the tin ñ it responds automatically!  To what you may ask ñ to email!  This is how those crafty Internet Marketers fill up your inbox whilst sitting on the beach drinking cocktails!
An autoresponder allows you to set up a series of messages to be delivered to a recipient over a time period determined by you.  It is a fantastic tool and one you should definitely invest in ñ remember, you are in Internet Marketing to make money and to have more time ñ an autoresponder will save you lots of time.

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Internet Marketing Is Going To The Feeds

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This change is permanent:  Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.
Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way.  If you haven’t been keeping up on Vista (formerly Longhorn) developments because you thought it was of no consequence to you as a marketer, think twice.
Vista will revolutionize the way everyone syndicates their content and markets their websites forever.
RSS is fast becoming the backbone of the web.  Sites are organically syndicating content around the web through RSS search engines like this one:  http://rssfeeds.contentdesk.com.
Feeds in RSS directories then get picked up by publishers looking for good headline content for their sites.
The major search engines also pick up those feed listings and often discover new sites and spider them faster than any other form of content syndication including articles and press releases!
How To Create A Feed For Your Site
First off, if you are not blogging, you need to.  Every type of site imaginable can produce a relevant blog with topics related to your main content.
It doesn’t matter if you simply sell furniture on your site – you need a blog!
Imagination is all that is required to create a blog featuring the almighty promotion power of an RSS feed.  In the furniture example you can blog about interior design and any number of topics.
Notice that the big sites (that were formerly simple shopping cart sites with little content) are now putting up articles and blogging about the topics surrounding their products.
They are not stupid.  They know that creating content and feeding it around the web is a major traffic source and they’ve been switching to richer content models for well over a year en masse.
Most any major shopping site you land on nowadays has rich content somewhere on the site.  And they have a feed their visitors can subscribe to and that they can market with.
For the smaller mom and pop shop, a WordPress blog is all you need to plug into the RSS world and fill your site with rich content (not just product descriptions and sales letters) that the engines are looking for, as well as the major part of your market who want more information before making purchases.
A review site is a very popular model.  Lots of surfers want to read about 3rd party experiences with products before deciding on purchases.
Again, this model is not new and it is not an afterthought marketing ploy.  It is major business to the sites who have mastered the art of filling direct sales sites and shopping cart-run sites with deep content.
With Microsoft Vista, all PC users are going to be able to detect feeds on every site they visit and subscribe to those feeds.
Very soon the days of “Give me your email address and other private information” will be a thing of the past.
Smart marketers are going to adopt the RSS information delivery model because surfers will quickly begin to ignore email subscription forms while looking for the simple and completely anonymous RSS subscription model.
So if you haven’t started planning a marketing campaign utilizing RSS delivery of newsletters and updates over email, you had better get started understanding RSS and its eventual replacement of the traditional email list.
Critical mass tolerance of spam and giving out email addresses has been reached in all markets.  Only in very tight niches in special circumstances where there is instant trust and credibility conveyed by a site will you find decent optin rates.
Everywhere else the optin rate for any kind of email notification list is at rock bottom.  Add to that a dismal delivery ratio of emails due to overzealous, catch-all spam filters from the ISP to the user level, and the writing is on the wall:  email is on its way out as a viable tool for a successful marketing campaign.
The change is happening now and it will be permanent.  RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006.
Tracking what your RSS subscribers click on and do through your RSS feeds is the problem many geeks are working on now.  We will soon have more accurate and more in-depth tracking available through RSS subscription and sydication than we currently have with email marketing.
Once marketers feel comfortable that they haven’t lost any tracking ability that we currently enjoy with email, the game will quickly accelerate into a whole new type of competition for eyeballs.  Watch also for a whole slew of new marketing courses and materials that teach how to dominate a niche with RSS marketing rather than email marketing.
“Growing Your List” and “Syndicating Your Content” is going to be done by RSS more and more by regular website owners as this year progresses.  That includes your competition!  Vista will be a massive feed detector/reader available to all PC users very soon.
This means that you can have a feed on your site for visitors to subscribe to, or you can see for yourself how many of your visitors choose to ignore your email subscription form and your content because you are not Web 2.0 enough for them.
So, are you set to take advantage of RSS as the impending dominant tool in your marketing campaign?

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