Tag Archives: e-books

Should EBooks be Part of Your Internet Marketing Strategy

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Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Having said that, let’s look at what makes ebooks so important and so unique.

“Ebooks have unique characteristics that printed books can’t match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

“Ebooks can be easily updated. As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

“Ebooks are convenient. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.

“Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

“Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

“Ebooks have very low entrance barriers. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

“Ebooks are great for Niche content. Ever wanted to find a book on a highly specific or niche product? Looking for tips on mouse killing? Good luck finding that in print. The costs are prohibitive and bookstores can’t afford the shelf space. But with an ebook, no shelf space is needed so even the most niche content can find a place on the Internet.

“You have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

If you’re not convinced that ebooks are something you should consider click over to Google and search for ebooks. At last count there were over 70 million search results. Something with that kind of Internet presence is not something you want to miss.

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The Real Secrets Behind The Internet Marketing Hype

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Hype is a short word with an ugly intention, to get your money without giving you what is promised. Despite the Can Spam Laws that forbid using hype in sales and ad copy it still rears its ugly head beckoning the unsuspecting entrepreneur with false hopes and promises.

1. Get rich quick schemes are #1 in the hype game: these are aimed specifically at those who are brand new on the Internet and are looking for a way to make some money. These newcomers are often branded as Newbies They are unfortunately prime targets for these cheats and con artists. These opportunities usually share a few points in common:

a. Make 1000s in just 10 days without lifting a finger b.1000s are making boatloads of cash why aren’t you? c. Asking for money up front d. Frequent name switching e. You can never get anybody to answer your questions or worse still there is no real contact information f. The website is often garish and unprofessional looking.

2. E-books all fluff and no stuff: You pay them your hard earned cash thinking you are truly going to get the book that will reveal the elusive secrets of making money. After all knowledge is power right? Well yes, but these e-books are not going to give you anything but a hole in your wallet!

3. Courses offering the secrets of getting rich: In reality they are just a bunch of hot air. Just like the e-books they promise the sky and give you nothing but a sour taste in your mouth.

4. Network marketing programs-in pre launch: There are new ones of these cons going around every other month it seems. Their pitch is similar to the home opportunities and their target is the same, the unsuspecting Newbie coming into the brave new world of the Internet.

5. Sales letters offering the world and only delivering a worthless product: Theoretically the Can Spam Act was meant to put the damper on these but you still see this type of poor sales copy.

6. Ads in all shapes and sizes-despite the Can Spam Act we still see these. Like the sales copy these are meant to have been eliminated and there are far less of them around because many responsible ad coops do give guidelines for ads which includes not using hype. However a few do slip by.

How to avoid falling into these traps with a few simple tactics:

Get rich quick schemes: You have heard the old cliche, if it sounds too good it probably is.This definitely applies to these hyped up opportunities. There is no such thing as easy money in business. It takes hard work and patience. It is rare to see a real profit before 3 months and if someone is making it before this time it is usually due to some smart planning that has definitely taken some time and work. Avoiding these hyped up opportunities, is simply a matter of being aware of their pitch and doing research carefully into any opportunity that will cost you money to join. E-books (so called info products) Courses offering the secrets of getting rich: These can be info books, courses or reports. The way to catch these is to read between the lines. Look at the sales letter carefully. Tone of the clues is too much hype and no real benefits. They promise all sorts of things but it just does not ring true. The real giveaway is that they do not offer a real guarantee. It is often hard to tell with these but read carefully and you will often spot the tell tale signs.

Sales letters and ads: if they have too much hype avoid whatever they are offering or at least look into it carefully.

The way to really keep yourself as safe as possible from these cons and hyped up schemes is to be careful. Never rush into an opportunity because you are desperate for money. Always pull yourself up and ask yourself if this really makes sense. When you do your research and read carefully before jumping in you will save a lot of money and disappointment. You will get burnt a few times. However remember you are not alone and with these few points you will be able to escape many of these scams. Learn from mistakes and look before you join and you will achieve the success you deserve on the Internet.

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