Internet Marketing Strategies And Tips

Building Your Company by Having an Opt-in List

If you want to build a successful company that thrives in the fiercely competitive online environment, you need to build an opt-in email list by all means.

You have to invest a fair amount of time and effort but an opt-in list is one of the few ways that guarantee profitable results.

Why build your own opt-in list?

If you’ve been in the business of email marketing for some time, you probably know that list rentals take a big portion of your business costs.

You must have wondered whether there was a cheaper way to market using email. Fortunately, there is. Apart from a few exceptions, most successful online companies start out by renting lists, and then with time, they transition to building their own opt-in lists.

How to build an opt-in list

One of the best and easiest ways to build a permission based list is to create and distribute an email newsletter. You will often find a prominent email signup form splashed on the homepage of a company’s website. Some companies go to great lengths and put the form of every page of their website. However, the big question is: why should you give out your email address, given that everyone is asking you to sign up to their website?

As a business, if you can give a compelling answer to this question, you will win many potential customers and your email subscriber base will triple in no time. You need to give potential customers a compelling reason to subscribe to your list. You probably belong to numerous email lists, what is it that keeps you subscribed to those lists?


Most companies will provide free newsletters on a weekly or monthly basis containing useful tips and advice that can help you succeed in your own business or profession. There are numerous incentives companies offer, such as updates on upcoming sales, special discounts, and the like.

No one will subscribe to your list just because they’ve seen a request to sign up. It just isn’t enough.

Present clear opportunities for customers to contact you. One of the best ways to get someone’s permission to receive your emails is by having them contact you first. Consider giving free information packages, or even a free catalogue. They will need to avail their email address in order to receive the free incentive.

After that, you can keep in contact and inform them of any future offers, unless they expressly opt-out of your list. This is a very effective way to build a list. Just ensure that your free offer is related to your future mailings so that you maintain a targeted list.

Build trust

It is very crucial to establish trust with your subscribers right from the get go. If people are going to release their contact and names to you, you need to demonstrate a level of trustworthiness. It will benefit you in the long run if your subscribers have faith that their details will not be sold or shared.

On the whole, an opt-in list is a very potent means of building a loyal customer base because it gives you an opportunity to get in touch with your customers on a one-on-one. Establish your business as a trustworthy company so that subscribers will freely release their contacts.

Read this article for more email marketing tactics.

The best autoresponder service that I would reccomend is Aweber. Aweber is very easy to use when it comes to setting up a new campaign, inserting video or audio, and managing your subscribers across multiple lists.

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