Internet Marketing Strategies And Tips

How to Do Keyword Research

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It is the goal of every website owner to make sure that their websites are one of the top 3, if not the topmost, ranking when it comes to search engine results.

Search engines returns a list of results after a user searches using certain terms or keywords. If you are not ranking in the first page of the results, chances are, your website is a “ghost town” with no traffic. 

It doesn’t matter if you have the best content in the whole world. This the eqaution that applies universally in businesses: no traffic = no revenue.

The thing to note is that it is not possible to get your website rank top for all possible words, but rather, it is more important that one knows the right keywords to optimize the site on.

What exactly is the importance of keyword research? It helps you determine which terms, words or phrases you should use on your website so that your search engine optimization efforts would not be wasted. So, how should you go about your keyword research and come up with the right results?

1) Use the right tools.

Google provides one of the most useful tools for website owners and those who are technically knowledgeable with search engine optimization. The Google AdWords Keyword Tool is a very helpful tool when doing keyword research as it returns statistics and shows the local monthly searches on a specific country and the global monthly searches as well.

It also provides data on keyword competition and returns results for similar keywords. With that as a starting base, use Traffic Travis for an indepth analysis of your keywords. This will tell you which keywords are worth your time chasing and optimizing for.

 traffic travis

2) Determine the traffic for a certain keyword.

Aside from the Keyword Tool, Google AdWords also has a Traffic Estimator Tool which is just as useful. One may get a traffic estimate for a certain keyword or phrase and the tool provides data on the global and local monthly searches for the keyword that you entered. Aside from that, it is also able to calculate the estimate average CPC, ad position, daily clicks and daily cost based on the maximum CPC and daily budget specified.

3) Determine the chances of conversion for the keyword

The statistics from the tools are not enough to help you find out the chances of conversion for each keyword. This is because your product/service, landing page quality and many other factors play a role in conversion rates. You have to do your own conversion tracking to determine which keyword converts best.

What the stats returned in the Google tool is that it helps you determine the likelihood at which the keyword or phrase is clicked at a daily basis and how much you possibly have to spend for your ads using those keywords if you were to use Pay-Per-Click.

4) Use it on your website.

Now that you have gathered all the necessary data, you probably already know the importance of keyword research. From the figures, narrow down your keywords to the ones with the best statistics and optimize your website using that.

There are many ways to do this with on-page opimization – meta tags and descriptions, changing certain parts of your website code, adding content optimized with the keyword and so on – and it is up to you to find out which one would work best on your website.

So you see, research and preparation is very important not just in increasing visibility for your website – this principle could also be used on other types of businesses as well. Now that you know the importance of keyword research then you already know how exactly it should be utilized to its maximum potential. Remember that failing to do proper research could only render your future efforts such as SEO and product placements useless in the end.

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Targeting keywords for your website is a challenging task, but there are proven ways on how to come up with a list that can work. Below are several tips and advice that you should use in your keyword research:

Online Keyword Research | How to Do Keyword Research:


  1. Powerful Keyword Research Tips
    There's no way around it - keyword research is the foundation of every good affiliate marketing business. It doesn't matter if you're an organic search guru or a PPC baron, you'd better be able to pinpoint the keywords that matter and become competitive for them as fast as possible.
  2. How to Spy on Your Competitors AdWords
    AdWords campaigns are tricky enough as it is, but grow ever more complicated when you throw in the effect of solid competitors. It's extremely important to know what your competitors are bidding on, how much they are paying, and how those keywords are performing.
  3. Keyword Positioning - Selecting Keywords for Internet Marketing
    The proper internet marketing technique to selecting keywords is critical if you want your own online business to succeed. There is a lot of competition when doing business online as many people put up their own stores every day and anyone of them could be similar to yours.
  4. Internet Marketing - Finding A Niche
    When it comes to internet marketing, a lot of experts are saying that it is important to be able to do a well conducted niche research if one would like to succeed in their online business.
  5. 7 Powerful Keyword Research Tips
    I've mentioned it before and I'll say it again - there are some things that just have to be done. Keyword research is one of those things and if you're still dreading getting it done, it's time to seriously consider reanalysing how you do it.
  6. How to Do SEO
    While a lot of businesses and individuals alike are creating business websites to promote their products and services on the internet, is it is not easy to run a business website efficiently.
  7. Use Keyword Phrases to Rank Higher on Internet Searches
    Some websites achieve higher search engine ranking than others on internet searches, and in turn get loads of traffic. The question is: how does this come about?
  8. Optimize Pay Per Click Advertising in Relationship to Search Engine Optimization Marketing Strategy
    Pay Per Click used together with a suitable SEO technique can help you optimize your website using a limited number of keywords, and you will get even more search terms so that your search engine marketing generates better results.
  9. Choosing a Niche For a Membership Web Site
    Many internet entrepreneurs set up niche subscription websites and then sit back and hope that people will come and join in droves.
  10. Choosing Right Keywords In AdWords Phrases
    You might think you know what your potential customers are going to be typing in Google but for sure, you can never be certain. Even the smallest of changes – like making a word plural – can create a world of differences.
  11. How to Choose the Right Keywords for Your SEO Campaign
    For any online business, the success of its SEO campaign relies on its targeted keywords. All the major search engines consider several facets of the main keywords on a web page when placing it in their search results page.
  12. How To Uncover A Niche Market Online
    Running an online business has become fiercely competitive now. In fact, it’s almost impossible to succeed online without identifying a niche market to target.
  13. Keyword Research – The Difference Between Success And Failure
    If you run an online business and periodically carry out promotion campaigns, you probably have an idea of how important keyword research is.

Online Keyword Research | How to Do Keyword Research

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