How to Do SEO
While a lot of businesses and individuals alike are creating business websites to promote their products and
services on the internet, is it is not easy to run a business website efficiently.
For a truly efficient and effective business website, there are many considerations to ponder, such as Search
Engine Optimisation (SEO).
SEO is a technique used to generate traffic to a website. There
are a number of methods used to implement SEO but most revolve around the variables used by search engines to score
When you’ve just started doing SEO for your website, it can seem daunting. The sheer amount of information out
there is enough to get you confused before you begin, so having a reliable source is the first thing you ought to
There are basically two ways you can go about doing SEO for your website: you could hire a SEO company to do it
for you so that you focus on running your business, or you can learn how SEO is done and then accomplish the task
by yourself. For the latter option, you need to invest a lot of time and effort learning and implementing the
The major purpose for incorporating SEO techniques is
to make your website more relevant to search engines, which in turn elevates your ranking. Search engines utilize a
number of variables they consider important to score the various pages of your website, and then eventually rank it
in search results for the relevant key phrases. The more important your website is deemed, the higher the ranking
it will get in search engines.
How to do SEO
When you decide to do SEO for your own website, there are three important aspects you should focus on. These are
keyword research, building backlinks, and optimizing on-page SEO.
• Keyword research
The first thing you need to know is the keywords that you’re targeting. If you get your keywords wrong, then
you’ll attract many wrong visitors, and it will not matter how great your website is. There are hundreds of keyword
tools out there that you can use, for instance the Google Keyword Tool.
Besides keyword research, there are a lot of SEO tasks you can
accomplish with a keyword research tool, such as customizing title tags, permalinks, meta-descriptions, among
• Building Backlinks
This is the hardest but most rewarding task. Precisely speaking, link building is the single most important
factor for your SEO strategy. The way search engines (particularly Google) view links is that each link corresponds
to a ‘vote’, so the site with most ‘votes’ wins. Ways to build links include article marketing, blogging and using
• Optimizing on-page SEO
One of the most important factors considered by Google’s search algorithm is on-page SEO. While it doesn’t equal
off-page SEO in terms of importance, you still can’t do SEO without it.
On-page SEO features you should concentrate on include title tags,
optimized permalinks, plus content with an appropriate mix of keywords. Work on a page at a time. You don’t need to
create 8 pages in one day. Just keep consistent and before you realize, you’ll have done 20 pages.
At the end of the day, it’s your choice. If you think you can master the techniques and implement them by
yourself, then you need to be highly dedicated and willing to spend time. Otherwise spending a few dollars to hire
a SEO company and concentrating on other things wouldn’t be a bad idea too.