Social Media Marketing Strategies
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Increasingly, social media marketing is becoming more sophisticated, but so are the businesses that utilize
Most small businesses are now fully aware that interacting with and engaging customers is the basis for social
marketing, and they’ve devised ways to best leverage online tools to
establish an online community. However, majority don’t have a clue as to what to do after that.
The following are social media marketing strategies for small businesses that may already have an existing
online community or understand how to establish an online presence but don’t know where to go after that.
Use of Multimedia
The phrase ‘a picture is worth a thousand words’ could never be truer when it comes to media usage. Many people
are now searching for pictures and videos of products online. They want to see what they hope to buy. Fortunately,
most companies can easily create videos and product images and publish online.
You will want to leverage the power of video in explaining complicated how-tos. Even the most beautifully
written article can never match a step-by-step video tutorial. So use multimedia to show that you care about your
customers and to make your company appear friendlier.
Combine online and offline advertising
Most small businesses do some kind of offline advertising, be it radio, cable or print. With social media
marketing, a business can be able to extent its offline sales pitch. When you include your Blog URL or social
network page in your offline adverts, it acts as social proof. People will be more confident in your business and
more willing to join your online community. In turn, your conversion rates will increase.
As the use of social media by businesses becomes more sophisticated, they start utilizing more online platforms.
The problem is that most convey the same message over numerous platforms rather than tailor communications for
Each social platform has its own ecosystem. What may be permissible of Facebook may be considered spam on
Tumblr. A particular style of writing might spread on Twitter but fail on FriendFeed. You need to understand that
each platform is different and then customize every message for the respective sites.
Local social networks, outside Yelp
Local search is definitely a big win for a small business because most people find it easier to deal with a
business in their locality. So, ensure that you list your business in local directories so that customers can
easily find you. However, it can be difficult sometimes to locate such sites.
You might first want to check where your competitors are listed. Search their inbound links to find business
directories you can add yourself to. Include as much information as you can and update old news items.
Discounts and contests
Establishing an online community is only the first part of social marketing. The true power of social media is
to use that community to propagate marketing and increase sales.
Do something to create some kind of contest within your community or offer a special discount as these are great
ways to excite potential customers. Ensure to include some kind of virality or marketing in your social media
contests as winning criteria.
On the whole, creating a social media presence is the easier part. Getting your community to take action is a
different story. These strategies will help you market effectively and increase your conversion rates, thus increased sales.
Social Media Marketing Strategies | Social
Media Marketing Tactics:
- Top 4 Twitter Marketing Strategies
Even with a tool like this, you'll need to know the top strategies being used by the pros to market on Twitter. And most of those tips come from guys who've been there already.
- Secrets to Twitter Success
I'll bet a fail whale that I'm not the first person to talk to you about marketing on Twitter. The little social network that could has turned into a world-wide force with more than 80 million members and lofty expectations from its creators of hundreds of millions more in the next 2 years.
- Ways to Best Utilize Twitter
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- How to Get Great Facebook Traffic
Facebook, along with other social networks, is highly valuable in today's atmosphere of spam filters and overloaded email inboxes. It offers an immediate, direct way to contact prospects without having to use email, which often gets ignored or deleted.
- How to Run Your Own Podcast
More than ever before, podcasting is incredibly easy to accomplish. It takes only a few seconds to access one of a dozen free tools that will record audio and upload it to your website.
- 5 Tips on Using Facebook to Drive Traffic to Your Sites
If you want to save more money and make advertisements effectively, you should consider using facebook.
- Top 5 Best Sites to Use For Social Bookmarking Traffic
Social bookmarking is an excellent way to promote a blog or article. It is also effective more making a network with other bloggers and find new ideas to develop a blog.
- How to Market Your Website Using Twitter
A lot of people have wondered how Twitter can be used as a marketing tool. Twitter has become one of the most powerful tools to market websites, products and content.
- Proven Twitter List Building Strategies To Promote Your Online Business
Twitter realized the enormous potential it holds for both small and large businesses. In that regard, the social networking website launched an overhauled online business center a little over a year ago.
- Hallmarks of a Good Podcast
There are quite many things that make a podcast really stand out. The following are the hallmarks of a good podcast.
- Establishing Personal Online Brand through Blogging Via Social Media
Every business has got a brand. An individual too has a brand, be it a freelancer or a website owner. In many ways, a personal brand and your reputation are one and the same.
- How To Use Viral Marketing Services To Your Advantages
Prior to the internet explosion, this form of marketing would simply be known as ‘word of mouth’, where you get your message across by having your own customers spread it for you.
- How To Use Myspace To Make Website Traffic
Applauded as one of the top five social networking websites, MySpace provides you with a unique opportunity to direct traffic to your website.
- LinkedIn Strategies for Business Success
For professionals, it’s a great place to connect to potential employers and showcase your skills and experience. So it’s essentially some sort of always-accessible online resume.
- Tips For Creating Effective Screencasts
Many individuals and businesses are increasingly making use of screencasts to provide online training as well as sell products. It perfectly makes sense.
- Tips For Getting Your Videos Ranked on YouTube
The reason is because YouTube makes it a lot easier to share your videos with an audience that is not bound by geographical area, among other restrictions. This is partly what has made it hugely popular.
- Tweet Yourself to Success
Whatever name you prefer to call it, there’s no doubt that Twitter is currently one of the top 3 social networking websites, along with Facebook and LinkedIn, among others.
Social Media Marketing Strategies | Social Media Marketing