How to Get Great Facebook Traffic
Alright, let's get back to Facebook because this is just as powerful as Twitter.
Facebook, along with other social networks, is highly valuable in today's atmosphere of spam filters and
overloaded email inboxes.
It offers an immediate, direct way to contact prospects without having to use email, which often gets ignored or
Spam filters are notorious for pulling out messages, even when someone is legitimately opted into your list.
They may not know how or care enough to add you to the whitelist, and now you have an inactive subscriber. Facebook
has no such problems.
Below are some specific strategies to help you leverage Facebook and get the traffic you need
to succeed, both to your Fan Page and back to your website.
* Interesting, Keyword Rich Profile - Make sure your profile is polished and full of
interesting, keyword rich text. Don't just settle for a couple of short lines. You want it indexed in Google,
searched for in Facebook, and distributed among people's friends lists.
The easiest way to do this is to treat it as an article that happens to be just 100 words long. Rather than
jotting out random words to describe your Page, compose something truly useful.
* Product and Site Info on Your Wall - Make sure to mention your site and products not only in
your description, but on your wall and in your photos. The more often you mention it, the more saturated it will be
in your Facebook profile and the more likely people will click back to your site. This generates loyal and repeat traffic visitors to your website.
If these descriptions are keyword rich, there is always a good chance for you to show up in search as well.
* Post Often and Offer Value - I recommend you post on Facebook at least once a day. Even if
you only post a short wall post with links back to your blog or Twitter, add something daily with value that your
readers can take away from it.
The more consistently you can provide value, the more consistently you'll receive referred Fans and your page
* Interact with People - As with any social network, you need to interact with people to get
more Fans. If someone sees your page and that you're active on it, responding to comments and posting new
information, they're much more likely to sign up.
* Utilize Facebook Apps - Apps that aggregate content are the best. You can have your Twitter
posts appear on Facebook, or your Faceboook posts appear on Twitter. You can have blog posts posted, or have your
friends updated when a blog post is put up.
Look for Apps that will help reach more people and generate additional traffic automatically. Automation is
always a wonderful tool.
* Use Social Ads - You can always pay for advertising on the site as well. Facebook offers
action based marketing that will only charge you when someone joins your Fan Page. The cost can be higher, but the
reward is equally high.
Make sure to create an original, targeted ad and use the demographic research tools in Facebook's marketing
platform to hit people you're actually willing to pay for. Poor targeting can waste quite a bit of money on
Facebook shouldn't be ignored. It's too powerful of a tool to be tossed aside and not used as often as possible.
With that said, you'd better be prepared to generate as much traffic as you can as frequently as you can. There are
400 million users out there, but a lot of those are businesses.
You already have competition. Treat Facebook as another marketing platform and you'll do far better than if you
just treat it as a social diversion. Reach into one of the most under ultilized and untapped traffic sources for your website today!
Whether you're just getting started with social media or have been playing with Facebook and Twitter for some
time, know that Twittenator can be a powerful tool for adding followers, sorting through popular trends, and
reaching out to potential customers: