Use Keyword Phrases to Rank Higher on Internet Searches
Some websites achieve higher search engine ranking than
others on internet searches, and in turn get loads of traffic. The question is: how does this come about?
The answer is pretty simple: people who rank higher on internet searches appropriately used keywords that most
people use to search for content on search engines.
They place those keywords in ‘relevant’ areas within the body of their content. This process is normally
referred to as keyword optimization or search engine optimization (SEO).
Optimizing your content for search is one of the most important and rewarding investments you’ll ever make. You
can either undertake the project by yourself or hire professional SEO services but whatever you decide, ensure that
your content is optimized before submitting to search engines.
Typically, it is webmasters who are charged with the responsibility of ensuring that website content is search
engine ready. The following are tips on using keyword phrases to rank
higher on internet searches. Basic knowledge of HTML is necessary to achieve the best results.
Keyword Do’s and Don’ts
Use keywords and keyword phrases frequently in your document, especially in the text near the beginning. The
particular sections where the keyword phrases should be put are the ‘title’ tag, ‘description’ and ‘Meta’ tags, as
well as the ‘Body5’ of your web pages.
Search engines will deem a page as ‘very relevant’ if the keyword phrases appear frequently and towards the
beginning of the document. The most important tags for keyword optimization are:
1. The Title tag – For purposes of keyword optimization, this is the most
significant tag on your web page. It is here that you should place the most relevant search phrase that users are
most likely to use while searching for content related to yours.
For instance, if users use the term ‘electrical supplies’ to search for websites dealing in electricals, use the
keyphase like this: <TITLE> Electrical Supplies Company </TITLE>, other than this: <TITLE>
Electrical Supply Company </TITLE>.
2. The Description Meta tag – For your description, use a simple, plain English
sentence of 40 words or less. Once again, start your description with the most relevant keyword. Often, it’s the
text within this tag that is displayed on search engine results.
If you omit this tag, the search engine will try to create one using the text at the top of the content body.
Using keywords in a list within this tag may lead to a penalty from search engines because they see this as a
disingenuous attempt at getting a higher rank. Example of a description tag:
<META NAME="description" CONTENT="Electrical supplies for home and commercial.">
3. The Keywords meta tag – While this is essential, most search engines will look
for keywords within the actual content on the page. Nonetheless, it’s important to include the keywords Meta tag in
the pages that you want indexed. If you over repeat keywords, you’ll be spamming the search engines, which may lead
4. Alt5 image tags – This tag is less important than the aforementioned tags but it
should also be used appropriately to achieve adequate keyword density.
Finally, it’s worth noting that the homepage is the most crucial page when it comes to keyword optimization. It
should have the highest keyword density. Search engines will place greater importance to your page if a search term
appears on your home page.
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