Internet Marketing Strategies And Tips

Tracking Your Search Engine Rankings

Everywhere you go online, the powers that be tell you how important it is to have solid search engine rankings. Simple SEO methods allow you to land organic positioning for less money and greater long term effects.

But, what good does it do to jump through all those hoops and do all that work if you don't keep track of where you're listed in those search engines?

Almost as important as the actual SEO work, you need to track, analyse, and respond to the data that your work generates.

Using Traffic Travis

The easiest tool I've found online to do any of this is simply Traffic Travis. I also recommend you sign up for webmaster accounts on Google and Yahoo!, allowing you to easily submit new sitemaps and check Page Rank fluctuations.

But, to see how your site is performing in all the search engines on a daily basis, across all of its pages and categories, you'll want to snag Traffic Travis. It's free, fast and easy to use, plus it's a great keyword and PPC research tool - both things that can be incredibly handy for future sites as well.

When you open up Traffic Travis, go to the Search Engine Tools tab on the left side and choose "Rankings". You'll need to create a new project, which you can do by clicking on "Add Project". From there, choose your domain name and the name of the project.

Then, go through and choose which search engines you'd like to get data from. Google and Yahoo! are important, but you may also want to include MSN (Bing), and Ask as these represent solid market shares as well (and have potential for massive traffic gains).

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Choose how many results to get, as well as the country in which to search. You can also choose to add a list of keywords to show where you rank for each of those keywords. This is the most important part, because you want to specifically see what your efforts have accomplished.

You can import keywords from a TXT file or you can add them manually. Just make sure you have a solid list of at least all of your site's primary phrases.

Finally, add in any competitor websites you'd like to see as well. Traffic Travis will then show you how they are ranking compared to your site. This is important so you know how much work you need to do to improve your rankings at any given time.

Getting Your Data

Once you've finished, save your project and run it all through the software program. In a few seconds, you'll receive a listing of each keyword for all the search engines you chose. The list might be several pages long, depending on which keywords you entered.

In addition to getting the overall rankings and position for each of your keywords in each of the search engines, you can review the sites that are currently ranked number 1 for each of those keywords, as well as a list of your back links and a full project report and graph to analyse it all.

The Value of Data

It might seem like a bunch of numbers, but having this data will go a long way toward giving you the information you need to successfully analyse your current website, see where you can improve, and then take specific actions toward changing your rankings.

Without this data, you're playing darts in the dark. With Traffic Travis, you get a night vision scope with 30x zoom. I think we know who will win that game of darts.

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If you're ready to take the plunge and start researching every aspect of your site's performance, download Traffic Travis today for free. For a more detail Traffic Travis review and bonus package, click the link above:


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