Secrets to Getting High Open Rates in Email Marketing
E-mail marketing is perhaps one of the most effective ways to not just promote brand awareness but also to
entice prospective customers and clients into buying the products that your online business is offering.
However, more often than not, these marketing campaigns do not always work as well as they are hoped to be
because of certain factors.
The greatest hurdle in carrying out this marketing campaign, aside from creating the layout and content of the
message is perhaps getting the subscriber to open it.
Statistics have shown that there has been a big decrease at e-mail open rates, which refers to the ratio of the
number of e-mail messages opened and the number of e-mail messages delivered. If you want to have high open rates
in e-mail marketing then you ought to follow a few simple guidelines:
1) Determine a schedule.
Finding the right timing at which to send your e-mails can definitely help you get high open rates in e-mail
marketing. Do an experiment – split your list and send out the e-mails at different times of the day then see which
one has the highest response rate.
You might want to send them out at off-peak hours, when you believe that people are taking a break or just
surfing the Internet and are no longer busy. Stick to that schedule and it should work.
2) Work your way around image blocking.
If you have ever subscribed to a mailing list, you probably have noticed how the first line of most messages
would read “Click here if you cannot see this e-mail correctly”. Becoming successful in e-mail marketing entails
using the right words and phrases to make sure that you attract your readers and this is definitely not one of
However, you can actually work your way around this by editing the HTML code and changing the alternative text
into, perhaps, a sub-headline that you can use to entice your readers.
3) Carefully plan your content.
Thinking over what to include in your e-mail message is essential to the success of your marketing campaign. One
of the things that you have to make sure is that you have content that is unique and has never been published
anywhere in the Internet.
Your subscribers would want to get hold of exclusive news and updates that you could only provide, which is why
they opted in to your mailing list. Also, make sure to have something that your subscribers will look forward to in
your next e-mail – you might want to give them a hint on what topics you would be including the next time.
4) Write for your audience.
It may take a while to find a way to this but writing your messages as if you were writing to a close friend
would definitely help a lot in getting high open rates in e-mail marketing. Study your subscribers carefully and
see which items they take interest in.
There are a lot of tools online that you could use to keep track of what your subscribers click on when they
read your e-mail messages. One of the most crucial elements is the importance of a good email subject line. Then, you could use this data to
modify the content of your messages.