5 Tips to Get More Traffic from Yahoo!
It's amazing how many people glaze over the other search engines and focus almost entirely on Google. Yes,
Google is the biggest one out there, but it's not the only one.
Yahoo! has more than 20% of the world's search market share and it has the world's largest content network -
both of which you can exploit to get traffic on your site.
If you're getting started and looking for ways to stand out, or just want to boost your overall traffic with
additional organic sources, here are five tips to get Yahoo! on your side.
1. Get Into Top Directories - Yahoo! started as a directory and their algorithms have always
been very kind to sites that appear in them, especially the Yahoo! directory. Since Yahoo! search marketing is now
defunct, this is the easiest way to get quick consideration for listing.
Additionally, the keywords you use for the title of your business and its directory listing help immensely here.
Don't forget to submit to the DMOZ too - all search engines are fans of that one.
2. Content Rich Listings - Content is king on the Internet and Yahoo! absolutely loves it.
Here, volume can help you more than keyword targeting. The more content you have with rich title tags and on-page
headers that relate to keywords, the better you'll list.
The key here is to have original content. Yahoo! is a big fan of things that have not already been posted. They
don't have the "duplicate content" issues that Google does, but you definitely won't do well if you're reposting
old articles. Click here to find out what is duplicate content.
3. Get Backlinks through Yahoo! Content Sites - Yahoo! has multiple content network sites that
will rank well in their own engines. Yahoo! Answers is a fantastic SEO source for all search engines, as is Flickr,
Yahoo! 360 and any articles that you can comment on.
Yahoo! is the only search engine that can be treated along the same lines as a social network. The more active
you are, the better your listings will perform (if they are connected). Still, be careful and remember to follow
all terms of service. They vary for each service.
4. Use Social Bookmarking
Sites - Use sites like Digg, StumbleUpon, and Reddit to get your link distributed as widely as
possible. All search engines like back links, but Yahoo! is particularly fond of any sites that aggregate into
their news listings and content networks.
If you can get listed in Yahoo! Buzz, expect a massive surge in traffic.
5. Farm Backlinks - Finally, there are farm backlinks. Since Google patented the "universal
voting" tool in the 1990s, it has become a standard for all search engines.
While Yahoo! doesn't have Page Rank to show where you sites are ranked, it does use the backlinks you acquire as
a major indicator of your site's performance.
Generate back links in the same way you would on any other site. Contact people directly, develop relationships
and request links. Write guests posts, submit articles to directories, and get yourself listed in reference and
No, Google is not the only search engine, but it is still the biggest one out there and most of your efforts
should be put toward upgrading those listings. However, there is no good reason not to setup your Yahoo! Search
account and keep a close eye on your sites there by tracking
your search engine rankings.
With over 20% of the search market, you can get quite a bit of traffic through Yahoo! and with far less
competition, you might be surprised how much easier it can be to rank.
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