What is Duplicate Content?
If you're afraid of duplicate content and want every page you upload to help your sites perform, check out Rapid
Spin your articles into numerous, unique, well written pages for Google to boost your search rankings with
And now, let's take a closer look at fresh, original content and its value to your site.
Every website needs to follow the same basic rules - content is king. If you want to have a high quality site
that performs over a wide array of different search engines and back link generating sites, you need to have original, quality
That's pretty simple, but actually getting that content affordably can be tough. So, many new marketers will buy
PLR content, repost the same articles or get content from article directories to fill their blogs.
And while these strategies won't necessarily blacklist a website, they can limit the effectiveness of the rest
of your SEO efforts for a new site.
How Google Defines Duplicate Content
The exact definition of duplicate content is not always easy to determine. Most people define it as a
substantive chunk of content that is the same across multiple domains. In many cases, it is not considered
deceptive or malicious, and will not harm the owners of the sites.
For example, forum posts will often quote large blocks of text repeatedly or repost articles from other sites.
Most search engines won't target forums for duplicate content because they also produce so much original
Additionally, product descriptions and store links with multiple URLs will often be permitted without any
substantial penalties (though there is some disagreement on whether products should have unique descriptions or
Having multiple versions of the same page on a single domain is also permissible - such as with Flash, HTML,
Mobile, and Printer Friendly versions of a site.
The problem with duplicate content occurs when it is deliberately done across multiple domains to try and
manipulate search rankings. Google is very much a proponent of user experience and there is nothing quite as
damaging to that experience than finding the same page 25 times with a single search.
Sometimes, duplicate content occurs when someone tries to create multiple sites for the same niche. For example,
if you created five blogs about dog training and posted the same article on all five blogs, Google may choose to
ignore four of those sites in its indexing, or it may decide that the practice is deceptive and simply block all
No matter why duplicate content occurs, the result is generally going to be that you don't get the kind of
search listings you're aiming for. Google wants original content that provides value to the user. Copying or
reposting content from other sites or your own sites will only harm that user experience.
How to Avoid Using Duplicate Content
To start with, you can write original content or outsource it as much as possible. If you buy PLR content, make
sure it is rewritten enough to be considered original - usually this can be as low as 30%, but it needs to be done
throughout the article, not just at the beginning or end.
If you repost articles from article directories or you syndicate your blog across multiple sites, it is
important to intersperse original content on those sites as well.
By far the easiest way to avoid the duplicate content penalty is simply to write original articles and blog
posts as much as possible. Rewriting is all fine and good, but it still leaves you with the same information as
Original, well written content will be desirable not only for the search engines, but for your readers who will
gladly eat it up.
The last thing an aspiring marketer needs is to have a site blacklisted or delisted because of something silly
like duplicate content. Learn how to
get your website to top 10 rankings in search engines in an ethical way and you can be assured of long term
profits. Be wary and take the precautions needed to make sure this doesn't happen.